Telecommunication in healthcare Speech or Presentation

Media transmission in medicinal services - Speech or Presentation Example Another zone which has been developing through the span of years and decades is the social insurance industry. Human services has continually developed with the occasions, from poor and risky practices to more secure, progressively compelling strategies. From the days of yore of phlebotomy and body humors, to CT outputs and cerebrum medical procedure, social insurance has made considerable progress, and keeps on developing so as to help humankind in remaining solid, soothing torment, and by and large living longer. The objective of this paper is to look at and evaluate the marriage of these two subjects; media communications in the human services setting. It intends to examine its present state, advantages and set backs, just as to attempt to foresee where it will be in the following 5 years. It expects to do as such by spreading the theme out all things considered: 1. What is media transmission? 2. Media transmission innovation utilized in the medical clinic setting 3. Favorable cir cumstances and drawbacks of media transmission in medicinal services 4. Importance of media transmission in the human services setting 5. Where will social insurance broadcast communications be in 5 years What is media transmission? Media transmission, as indicated by dictionary.com, is â€Å"the transmission of data. . . normally over huge spans, as electronic signals..†. This gives us a guide regarding what to look like at the innovation that will be talked about in this bit of the paper. There are numerous types of this innovation accessible in the market today. The essential type of this innovation is obviously the phone. There are numerous sorts of phones that utilization various kinds of associations so as to convey, for example, the normal open switch phone organize, web convention or IP telephones, and versatile bearer telephones. This is in all likelihood the main thing that would ring a bell when considering media transmission, notwithstanding, this is nevertheless a little piece of the innovation. Different models are visit and email. These then again are text-related types of media transmission. These give an incredible method to convey data rapidly if incase there is no an ideal opportunity to spend on the telephone and if subtleties are should have been sent over that need visual help. You can likewise consider fax as a type of media transmission as you are as yet sending over data electronically; it’s simply transformed into a printed version once it is gotten. One other type of media transmission, which individuals typically don't consider, is the open declaration framework. It despite everything fits into our depiction of sending over data electronically. The extraordinary thing about broadcast communications is that it is adaptable, it advances related to our necessities and it improves enormously through the span of a generally brief timeframe. This implies it is compelling in many settings and can give different alternatives t o network. Media transmission innovation utilized in the medical clinic setting The human services industry has gradually developed and advanced all through time thus have the advances that they utilized. As they put forth an attempt to take care of more issues, their need to convey, share data and work together additionally developed and changed. Gone are the times of ordinary landline calls and pagers. The human services industry presently utilizes incredible innovation and hardware so as to have better correspondence, record keeping, and joint effort. Beside the normal innovation, for example, IP telephones, email, visit, fax and the PA framework, the medicinal services industry additionally has different instruments at its disposal. One of them is video conferencing. There is one kind that is exceptionally

How to Come Up with an Iconic Character Name in 12 Steps

The most effective method to Come Up with an Iconic Character Name in 12 Steps Step by step instructions to Come Up With A Character Name: an Author's Guide Before you’ve even began your novel, you’re at risk for slowing down on one urgent detail: how to think of a character name.Will you pick a short, obtuse name, similar to James Bond? A paramount one, as Holden Caulfield? Will you go with mindfulness, as Artful Dodger, or absurdism, similar to Ignatius Reilly? Or then again, maybe, will you pick no name at all?Coming up with character names shouldn’t be inconceivable, however it is significant. To assist you with exploring this extremely significant decision, we scrounged up 12 stages. On the whole, we should unload why you probably won't have any desire to just choose a name from a hat.Why do names matter?Think of any character from any book. Got one? We're willing to wager they aren’t named â€Å"John.†For a name to stick in the reader’s head, it ought to be as insightful as each other part of your novel. Character names are to characters as titles are to books, so if you’re aimlessly putting finger to telephone directory when picking one, you’re doing it wrong.Fortunately, it’s not very difficult to do right. As a general rule, a character name has only a couple of things to establish:Clarity: Helps the peruser separate between the major players.Character: Reveals character and the kind of character without expecting to state in excess of a word.Bankability: The correct name can make your character iconic.As for how to pick a character name yourself, that’s an entire other inquiry - one we’ll try replying straightaway. Pop Quiz: Do you know the three reasons that character names matter? Step by step instructions to concoct a character nameYou merit more than sound judgment exhortation that you could think of yourself: just offer names to significant characters, for example, or keep away from regular names. These are 12 top rack stunts to acing the craft of naming a character. Did you concoct any character names you're especially glad for? Show them off in the remark box beneath!

How Our Childhood Impacts Our Love Style

How Our Childhood Impacts Our Love Style If you take an in-depth look into your current or past relationships, you might notice that you tend to display the same kind of behavior in all your relationships.Some of you will realize that you are always trying to please your partner, others will realize they are constantly trying to assert control over their partners, you might notice that you usually have an idealized picture of what your lover should be, and so on.This does not happen by chance. Instead, it is a direct result of your experiences as you grew up.Our experiences during childhood play a very huge role in our lives.They form the roots of who we grow to be and are the basis on which we react to different situations in adulthood, including our love lives.Since the moment our minds become capable of understanding the world in the slightest way possible and forming memories, we start watching how the people closest to us â€" our parents or caregivers â€" relate to us and to each other.In essence, it is like they are w riting a script for us to follow once we grow up.Throughout our lives, we continue relying on this script to guide us when it comes to issues such as understanding what love is, expressing our love to others, and our reactions to those who love us.In other words, our childhood experiences and the scripts that our parents or caregivers wrote for us can be used to predict how we express and respond to love during our adulthood.Based on these scripts, most of us can be divided into distinct categories based on how we give and express love.These categories are known as love styles, and according to Dr. Millan and Kay Yerkovich, there are five love styles, namely the pleaser, the victim, the controller, the vacillator, and the avoider.A love style is essential a set of inclinations and tendencies of how we associate and relate to our romantic partners.Learning how your specific love style affects your romantic relationships can help you have cultivate better relationships.Let’s take a more detailed look at the five love styles. THE PLEASERThe people who fall within this category grew up in homes with parents who were either angry and critical or overly protective.The pleaser might also have grown up in families with distressed parents or very wild siblings.Growing up, the pleaser is usually the “good kid.”They do everything within their ability to be on their best behavior in order not to provoke their parents, who will usually react angrily and harshly to any perceived misdeed.Rather than receiving comfort from their parents, children who turn out to be pleasers are the ones who give comfort to their reactive parents.On the outside, pleasers may seem to be well put together, like they have everything figured out.In school, they are usually role models that other students are encouraged to emulate.They are usually very nice, have a giving nature, and are usually very committed, which is what spouses of pleasers get attracted to in the first place.Despite the demeanor of someone who has everything all figured out, pleasers are very uncomfortable with conflict.When they find themselves in a disagreement, they try to end the disagreement quickly by either making up for the disagreement or giving in.When they are bothered by something or angry with their spouse, they might resort to passive aggressiveness rather than directly addressing the situation, since this might potentially lead to a confrontation.Sometimes, they might even lie about what they feel in order to avoid a confrontation.When problems arise, instead of trying to work things out, they see the problem as the end of something.Pleasers are very anxious about making other people upset, and as they grow up, they learn to read the moods of others and behave in ways that ensure they can keep everyone happy.Pleasers have a hard time saying no and do not have any personal boundaries.As a result, they will often put the needs of others before their own. They will spread themselves thi n handling the requests of others, even when this means abandoning their own.Pleasers also care too much about the opinions of family members and other people close to them, and might appear not to have any opinions of their own.In order to build stable relationships, people who find themselves in this category should learn to be honest about their own feelings, wants and needs.They have to learn how to maintain personal boundaries, and most importantly, they need to learn how to stand up for themselves and do what feels right to them instead of what is expected of them.Are you a pleaser?To know if you fall under this category, you should ask yourself the following questions:Can you say that you were described as the “good kid” for most or all of your childhood?Do you feel anxious when someone is annoyed or upset because of something you did, to the extent that you have become good at “keeping the peace?”Do you try to build connections and avoid rejection by anticipating the needs of others and fulfilling them?Does conflict make you uneasy to the extent that you quickly make up for disagreements or quickly give in just to move on from the conflict?Do you have trouble saying no to others?Do you ever find yourself being less truthful just to avoid confrontations?If your answer to most of these questions is yes, then you might be a pleaser.THE VICTIMThe people who fall under this category usually grew up in very chaotic homes, with one or both parents being very angry and violent.From a very young age, victims learn that the best way to survive is to be compliant and to stay under the radar so that they don’t attract a lot of attention to themselves.They learn to hide and stay quiet whenever the violent parent is around, because they know the parent might get triggered by anything and take out his or her anger on them.Very often, because of the trauma of growing with an angry and violent parent, children who grow to be victims build imaginary worlds ins ide their minds where they can escape to when the reality within the home becomes too unbearable.Due to the trauma of growing up in chaotic environments, victims often have low self-esteem and do not have their own opinions or an adult voice. They may also struggle with anxiety and depression.They feel powerless when it comes to effecting change in others.Since they learnt to be compliant ever since childhood, victims will always go with the flow even during adulthood and will have a hard time resisting the influence of others or maintaining their personal boundaries.Even in times of relative calmness, victims might still feel uneasy because they expect something nasty to blow up any minute.Victims may dissociate from reality or fall into addiction as a way of dealing with problems in their lives. They might also display anger towards children.The spouses of victims are initially attracted to them due to the victim’s compliance and non-resistance.However, much later in the relatio nship, the spouse might start seeing them as a kid and start despising them because of their weakness.Ironically, victims may end up in relationships with controllers who have the same behaviors the victim had to deal with when growing up.In order to build stable, healthy relationships, victims should learn to standup for themselves instead of letting their partners manipulate and take advantage of them.Are you a victim?To know if you fall under this category, you should ask yourself the following questions:During your childhood, did one or both of your parents take out a great deal of their anger and stress on you?Are you so used to chaos that calm situations make you uneasy because you expect something bad to happen any minute?Do you feel that your spouse (or other people you have close relationships with) would get even angrier if you spoke up more or expressed your opinions more strongly?Do you ever feel like you are just do things because they should be done, without any commit ment or enthusiasm?If you answered yes to most of these questions, then you might be a victim.THE CONTROLLERPeople who exhibit the controller love style grew up in homes where they were not given a lot of attention or any sense of protection.Without the parent’s or caregiver’s protection, these children learnt that the only way to survive is to toughen up and learn how to take care of themselves.They learn not to be dependent on anyone from a very young age.Controllers feel the need to be in control at all times because this helps them keep away the feelings of fear, helplessness and humiliation.If you take away their sense of control, they are usually left feeling very vulnerable.Controllers have a strong tendency to display anger.To them, anger is a weapon that they use to intimidate others and ensure that they don’t lose their power.Controllers don’t have much empathy towards others, and will often demand compliance from others, even when the compliance may result in the other person getting hurt.Owing to their need to always feel in control, people who exhibit this love style usually have very rigid tendencies.They will expect things to be done in a certain manner and may get very angry if there is a deviation from their usual way of doing things.Sometimes, however, they may act in sporadic and unpredictable ways. They might feel that the more unpredictable they are, the harder it is for others to control them.Controllers like dealing with problems on their own, but they are usually very wary about stepping out of their comfort zone since doing so leaves them feeling vulnerable.Controllers may find themselves struggling with various addictions.The spouses of controllers are initially attracted to them because they like the controller’s decisiveness and their ability to take charge.Deeper into the relationship, however, the spouse might start feeling afraid or abused.In order to build stable, healthy and long lasting relationships, controllers nee d to learn how to trust others, how to relinquish control and how to control their anger.Are you a controller?To know if you fall under this category, you should ask yourself the following questions:Do you feel like you had no one to protect you during your childhood, so you learnt how to take care of yourself from a very young age?Do you feel that in life, you have to be in control, otherwise you will get controlled?Do you prefer to handle your problems by yourself?Would you say that there are people who find you to be intimidating?Do you tend to get angry when things don’t get done how you expect?When you think about your childhood, do you tend to feel glad that it’s over because you wouldn’t like to relive it?If you answered yes to most of these questions, then you might be a controller.THE VACILLATORKids who grow up to become vacillators are often brought up by very unpredictable parents.The parent gives the kid just enough attention to make them desire more, though the mo re is never forthcoming.From a young age, these children learn that they are nowhere near their parent’s top priorities.Due to this lack of consistent attention from their parents, these children become highly sensitive to signs of connection and rejection and develop a deep fear of being abandoned.Due to the lack of attention, vacillators feel alone and misunderstood.When they get to adulthood, vacillators get on a quest to find the consistent love and connection that they were deprived of during their childhood.The result is that they tend to idealize new relationships.When they get into a new relationship, they feel like they have found their soul mate and dedicate lots of time and attention to the relationship.They feel that they will finally get the love and attention that they so much crave.Unfortunately, it is impossible for their partner to live to the idealized image in the vacillator’s mind, so the vacillator becomes disappointed and start blaming and despising the par tner because they feel the partner is not loving them as they should.Even in adulthood, vacillators feel misunderstood and go through lots of stress and internal conflict within their relationships.Due to their high sensitivity to signs of connection and rejection, they can will spot even the slightest change in their partners.During the initial stages of a relationship, the spouse of a vacillator is attracted by the fact that the relationship feels to sizzling.There is a lot of passion.With time, however, the spouse starts feeling like they are not enough.Regardless of what the spouse does, it doesn’t feel enough. This is because the vacillator’s expectations are based on an idealized version of their spouse.This forces the spouse to act like they are walking on egg shells because they are fearful of the vacillator’s mood shifts.In order to build stable and healthy relationships, the vacillator needs to learn how to pace themselves, how to take the time to know their partner before fully committing to the relationship, and how to have realistic expectations of a relationship so they don’t end up getting hurt by their own expectations.Are you a vacillator?To know if you fall under this category, you should ask yourself the following questions:Do you feel like no one really understands you or your needs?Are your relationships characterized by high levels of internal conflict and emotional stress?Do you sometimes find yourself picking fights with your partner even if you are not sure the reason behind the fight?Do others feel like they have to tread lightly whenever you are around to avoid upsetting you?Are you highly sensitive to others such that you can easily tell when someone is pulling away from you?If you answered yes to most of these questions, then you might be a vacillator.THE AVOIDERPeople who exhibit this love style usually grew up in homes where affection and the expression of feelings and needs was either minimized or discouraged.They grew u p in performance based homes where independence and self-reliance were the only values being encouraged.Since they do not receive much affection and comfort from their parents, these children learn that the only way to avoid feeling anxious about the lack of affection is to learn to restrict their feelings and avoid coming across as needy.Avoiders learn to take care of themselves from a very young age. They also learn to approach situations based on logic and detachment rather than emotion.They tend to feel uncomfortable dealing with the emotional ups and downs of people around them and love being given their own space.Having grown in homes devoid of affection, avoiders are not very good at expressing their love verbally.Instead, they might prefer expressive their love through non-verbal ways such as quality attention, giving of gifts and physical touch.Sometimes, however, even physical touch might be a problem.For instance, some avoiders might only be comfortable with physical touc h during sex.They will avoid other forms of physical affection such as hugging, cuddling or holding hands.Avoiders might also prefer superficial conversations over deeper conversations meant to create a connection and can also be quite dismissive. Additionally, many avoiders have very low empathy.Avoiders are usually focused on performance and solutions, and many of them become workaholics. They might spend all their time on their work or hobbies, to the extent that their partner might feel ignored.During the early stages of a relationship, the spouse of an avoider is usually attracted by the sense of stability, responsibility and predictability in the avoider’s life.With time, however, the spouse might feel like they are not needed, and that they are left out in decision-making.The spouse can also feel like the avoider is indifferent or emotionally detached. In order to have healthy, stable and long lasting relationships, avoiders need to learn how to open up to their partners an d freely express what their emotions.Are you an avoider?To know if you are an avoider, you should ask yourself the following questions:Do you always say you are fine and try to quickly get over anything bad that might happen to you?Growing up, do you feel like personal concerns were rarely ever discussed within your family?Do you tend to feel happiest when those around you are also happy and don’t require anything from you?Do you feel like you rarely ever think about your own feelings?Do you prefer being given your space?Do you rarely find yourself missing your spouse or family when they are away?If you answered yes to most of these questions, then you might be an avoider.THE SECURE CONNECTORThe five love styles we looked at above show the different types of emotional injury people might go through their childhood and how this emotional injury affects their love life during adulthood.Regardless of the kind of love style you currently exhibit, what you should aspire to be is a secu re connector.The secure connector is a person who is comfortable with giving and receiving love.Secure connectors recognize both their strengths and weaknesses and those of others and can interact with their romantic partners without idealizing or devaluing.They have no problem communicating their feelings and needs, they are good at resolving conflicts and are comfortable with setting and maintaining personal boundaries.Because of these characteristics, secure connectors build the healthiest and most stable relationships.Are you a secure connector?To know if you are a secure connector, you should ask yourself the following questions:Do you have a wide range of emotions that you have no problem expressing appropriately?Do you recognize that you are not perfect and give your partner room to express themselves, even if it means disagreeing with you?Are you comfortable saying no to others, even when you know it will make them upset?Do you find it easy to ask for and receive help from o thers when you need it?If you answered yes to most of these questions, then you might be a secure connector.WRAPPING UPOur childhood experiences have a huge impact on how we express and receive love during childhood. Based on how you were brought up, majority of people will fall within the love styles discussed above.Knowing your lifestyle and that of your lover is crucial because it helps you understand some of your tendencies and inclinations or those of your lover that might be affecting your relationship.Ideally, you should aspire to transform yourself to a secure connector, such that you become comfortable expressing and receiving love and maintaining a healthy and respectful relationship with your partner.

Abortion Persuasive Essay - 785 Words

It’s everyone’s pleasure to have a happy family. Raising a family is hard sometimes considering the current economy and unemployment ratio. The question comes when one gets unplanned pregnancy for most of us and what the society expects of us is to raise the child. What if circumstances don’t allow or financial status. I’m prochoice abortion and convinced that abortion should be made legal, and abortion should be practiced safely worldwide. It’s good to have children, and one may think it’s incredible to have children at the when one is expecting one. I am pro-choice and can think of several reasons for abortion and support what a woman decides is best for her life. Most teenagers in our institutions and at home engage I various†¦show more content†¦This will mean saving the mother’s life in cost for a life.in some cases difficulties may affect the health of the baby and bring it to life might bring in complications to critical functioning. The baby may have a brain tumor or many more health hazards. Instead of giving birth to the child and watch the baby go through health issues all its life and working tirelessly to incur for medication and other facilities to keep the baby healthy and strong, terminating the pregnancy would eliminate all this. You can always make another baby after all. Marriages and relationships have become difficult to sustain. This is due to the modern perspective of both, and many partners tend to try if they work out.in this problematic pregnancy may come in when you are the most critical stage in your relationship and decide it’s over. This may arise from the spouse’s moral behaviors, alcoholism or differences. This sometimes one not to want to have a child with the partner. In such serials, it would be best to abort pregnancies for one would not bear a child if she is not willing to have one with you. We should make such decision and continue with life (broken 36-43). Some couples prefer unprotected sex and have plans to prevent and control chances of pregnancies. These controls failShow MoreRelatedPersuasive Essay About Abortion993 Words   |  4 Pagesin two peoples perspectives. The story consisted of a daughter (Deb) and mother’s perspective after the death of her father. The purpose of this layout is to show how they are both grieving in individual ways. Writing for the persuasive was presented as an essay on why abortion should be accessible in every country, and to also outline the shame women receive. Purpose Purpose for writing publication- Purpose for writing a real-estate article was to inform a potential buyer on the house showed. AlsoRead MoreAbortion Persuasive Essay1119 Words   |  5 Pages To begin with, there has always been an extensive issue with the topic of abortion, why? Well, it’s a tough subject and can get extremely emotional and very defensive. Honestly, people just need to open up their eye’s and understand that its murder and not just a choice. It is murder because two can create a blessing and the choice of aborting it, is more like a sacrifice for the reason a mother can’t carry a baby for nine months. Whether a person is a minor, young adult, or an adult and is inRead MoreAbortion Persuasive Essay755 Words   |  4 Pagesinstead these babies are torn limb by limb, burned, and many other tortuous methods to end the precious life. Abortion is murder and is not only very cruel to the unborn baby but it also harms the mother. Pro-choice is an escape from the harsh reality that a baby is being murdered, and in my eyes a life should only be terminated if God himself is ready to call them home. One reason why abortion is wrong is because they are many other safe solutions that would give the child a chance at life. AdoptionRead MorePersuasive Essay On Abortion917 Words   |  4 PagesAbortions in Texas consist of ending a pregnancy of an unborn child before it can live out of the mother womb. However if the pregnancy ends not on purpose before the twenty four week mark then technically it would be considered a miscarriage. Though inducing the abortion on purpose has caused a lot of controversy over the past century. Deliberately putting people on one of two sides of this issues, of either being for it, which would be considered Pro Choice. Or in the other category of the ProRead MorePersuasive Essay On Abortion1635 Words   |  7 Pagessolve this issue the option of abortion was brought to the forefront by scientists and advocates such as Dan Savage who mentioned that abortion should be mandatory for the next 30 years in or to control the population. (Ertlet) For countri es such as the U.S. with a growth rate being 1.6%, the proposal of widespread abortion is highly recommended as mentioned by obstetricians and gynecologists. (MumfordKessel) Who now leaves the question as to if the option of abortion should be used as a means ofRead MorePersuasive Essay On Abortion1228 Words   |  5 Pagesmillion pregnancies each year in the United States, 1.6 million end up in abortion† (Hern). Because of the numerous traumatic psychological, physical, and overall irresponsible behavior or actions constantly encouraged due to abortion, it should be banned, and forever illegal. Killing one’s own fetus has been linked to psychological distress which has been channeled into many different cases of substance abuse. â€Å"Induced abortion has been linked to increased rates of substance abuse, especially amongRead MoreAbortion Persuasive Essay804 Words   |  4 Pagesfamily with someone. Often times accidents happen in which people didn’t plan for, and can lead to many financial problems or neglect of one’s child because the parents weren’t prepared to be parents. This is why there should be the option of abortion. Abortion needs to be an option for everyone because it helps from long lasting mental states, infection, economical problems, and or having conceived from a non consensual circumstance. Pregnancy is a hard and unforgiving to the woman’s body. In factRead MorePersuasive Essay On Abortion954 Words   |  4 Pagesand nations who destroy life by abortion and euthanasia are the poorest. I do not say legal or illegal, but I think that no human hand should be raised to kill life, since life is God’s life in us, even in an unborn child.† Do you know what abortion really is? Abortion is the ending of pregnancy by removing a fetus or embryo before it can survive outside the uterus. Abortion seems to be more common in today’s society. Numerous amounts of individuals support abortion, and do not realize how it affectsRead MoreAbortion Persuasive Essay736 Words   |  3 Pagesfavor of abortion rights. The decision was 7-2, it stated that it showed a â€Å"right of privacy.†Abortions have been performed for thousands of years all around the world, even though many women died from it. Women nowadays have a choice of whether they want to get an abortion. Abortions do come with risk, one of them being death, but women should still have a right and say what they want to do with pregnancy and not be judged by others for doing so. Today the debate across the world is if abortion shouldRead MorePersuasive Essay On Abortion1321 Words   |  6 Pagessomeone who may be suicidal or who is suicidal himself/herself. As for taking away fetus’ lives, the damage that abortion makes on life can be proven with the statistics. According to Casey, â€Å"over the past 44 years, one-sixth (60,000,000) of the American population has been killed by elective abortion. Twenty-five percent of African-Americans are killed in the womb America,† (Should Abortion Be Legal n.p.). The figure 60,000,000 is a depressing number considering that these children could have been future

Introduction Of Management And Management - 935 Words

INTRODUCTION TO MANAGEMENT ACCONTING OVERRATE PLC Management meeting Small, medium or large companies, have one thing in common, make profit, and to make profit we need to make sure that the income has covered all the costs. There are two types of costs, the direct ones, which are easy to identify as they are â€Å"directly† referred, linked to the product or service, which can be traced directly, straight and fully to the product, (e.g. material cost, labour cost, direct expenses, which are known as prime cost as well), generally, direct cost are considered, variable cost, as the cost increase when quantity/output increases, and indirect cost (overheads), which are not directly related with the production, but they are needed to proceed with the production, for example, in a coat manufacturing company, the leather is seen as direct cost, because is a prime material needed for the production, and traceable, while, for example, light and heating are not directly part of the final coat, but they were still necessary in order to finish the product, indirect cost are considered fix cost, as they do not change, if the production quantity increases or decreases. So the reason why, companies normally charge indirect costs in addition to the direct ones, is to determine the total cost per unit (known as absorption), for then decide a selling price, so the income can cover all the expenses, thus generate profit. Absorption costing: â€Å"means that all of the manufacturing cost areShow MoreRelatedIntroduction to Management2960 Words   |  12 PagesIntroduction to Management Management nowadays can be seen as one of the most important factors to determine the success of one’s organisation or any business activities. Donnelly et al, (1987) emphasized that there are two important reasons on why we should study about management. The first reason is modern society today depends on specialised institutions and organisations to provide goods and services that we desire daily. These organisations are guided and directed by decisions of one or moreRead MoreIntroduction to Management999 Words   |  4 PagesThe formation of organization implies that a leader should take the role to control the activities of the group; the work done by the leader is what we call management. Organization and the definition of Management Organization is formed by a group of people who work together. No matter the organization is a profit making ones or non-profit making ones, its formations are to achieve a common purpose or variety of goals, which are the desired future outcomes. The outcomes might be producing aRead MoreIntroduction to Management5240 Words   |  21 Pagesget product discount, bonuses, incentive programs, training, and employee stock ownership plans however salaried worker should be rewarded too through recognition award system or giving out vouchers to the non salaried workers. Management team The management team would be lead by all the executives and presidents in the company who has and extensive experience in managing and executing the Panera business. Mainly to manage all the important sectors like the Concept, Development, Joint VentureRead MoreIntroduction to Program Management1280 Words   |  5 Pagesï » ¿Program Management by Name Course Professors Name University Date Table of Contents INTRODUCTION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 NEED FOR PROGRAM MANAGEMENT TODAY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 PROGRAM MANAGEMENT vs. PORTLIO AND PROJECT MANAGEMENT †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..... 5 ORGANIZATIONS THAT COULD BENEFIT FROM PROGRAM MANAGEMENT †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 INDUSTRY SECTOR THAT PROGRAM MANAGEMENT WOULD BE MOST BENEFICIAL †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.... 6 JUSTIFICATION FOR INTRODUCTION OF PROGRAM MANAGEMENT †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 CONCLUSIONRead MoreIntroduction to Distribution Management1190 Words   |  5 PagesDistribution Management Introduction to What do we mean by Logistics? †¢ Logistics concerns itself with the movement of the physical flow which begins with the source of supply and ends at the point of consumption. †¢ Logistics is also concerned with: †¢ †¢ †¢ †¢ †¢ †¢ †¢ Plant and warehouse location Inventory levels Production scheduling Materials management Storage Customer order processing Inwards and outwards freight and †¢ Distribution channels. History of warehouse †¢ In early writingsRead MoreIntroduction to Contract Management1025 Words   |  5 Pages1.0 INTRODUCTION TO CONTRACT MANAGEMENT A contract is an agreement having a lawful object entered into voluntarily by two or more parties, each of whom intends to create one or more legal obligations between or among them. The elements of a contract are offer and acceptance by competent persons having legal capacity who exchanges consideration to create mutuality of obligation. i.e. 1. Offer and Acceptance 2. Competent Persons 3. Consideration 4. Mutual Obligation 5. LawfulRead MoreAn Introduction to Management Styles3058 Words   |  13 PagesUnit 4001 - An Introduction to Management Styles 1. Be able to understand assumptions about human nature and managerial behaviour. 1.1 Identify models which make suppositions about human nature and behaviour at work Theory X and Theory Y represent two sets of assumptions about human nature and human behaviour that are relevant to the practice of management. They describe two contrasting models of workforce motivation. 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Problems include financial aspects of the promotion of new enterprises and their administration during early development, the accounting problems connected with the distinction between capital and income, the administrative questions created by growth and expansionRead MoreIntroduction to Financial Management2309 Words   |  10 PagesMGT201 (Financial Management) MGT201 Lecture No. 01 Introduction to Financial Management Learning objectives: The purpose of this lecture is to provide you with an overview of financial management. After finishing this lecture, you would be able to have a better understanding of the following. Definition of financial management Significance of financial management for non-finance students and professionals Important concepts and areas in financial management The position of financial managers

Combatting Environmental Racism Free Essays

People before Profit: Combatting Environmental Racism After years of protests, court cases, deaths and stereotypes, the civil rights movement finally helped create equality in the United States and the saying in the Declaration of Independence, ‘All men are created Equal’, finally had meaning. But not all communities are created equal. Those communities inhabited by the poor and minorities are more degraded, less powerful and less protected. We will write a custom essay sample on Combatting Environmental Racism or any similar topic only for you Order Now The government engages in environmental racism against the people living in these communities, putting their health and safety at risk. The profit maximizing mindset of western companies is putting profits before people, endangering lives and communities around the world and should be corrected before more people face the consequences. Environmental racism â€Å"refers to any policy, practice, or directive that differentially affects or disadvantages (whether intentionally or not) individuals, groups, or communities based on race or color†(90). As more and more countries shift to capitalism, humans are becoming increasingly greedy, selfish, and profit-maximizing beings. We are completely disregarding the cost to nature and each other; the only green we care about is the dollar. Individuals in power are taking advantage of minorities and placing toxic waste, landfills and polluting factories on their communities in order for them to save costs. Minorities such as blacks and Latinos are perceived as being weak and passive to government related actions. They are too scared to fight the government in fear that it will put their jobs in jeopardy and increase their economic burden. According to research by Dr. Deborah Robinson, three out of five African Americans in the United States live in communities with uncontrollable toxic waste sites. Also, three of the five largest commercial hazardous waste landfills are located in African American and Latino communities. People need to take notice that environmental racism is also a form of racial oppression. It is the same product in different packaging. The people living in these communities suffer â€Å"shorter life spans, higher infant and adult mortality, poor health, poverty, diminished economic opportunities, substandard housing and an overall degraded quality of life. Also, studies have shown that long-term exposure to air pollution or toxic waste can cause lower IQ on children. How can one expect the poor to climb the class ladder and leave these slums if their IQ is being lowered by the environment that they are forced to live in? Corporate greed is to blame for this problem. People must take action to remove these dangerous plants and chemicals from these communities. Just because the poor are helpless does not mean we need to make their situation worst. The people most likely to be exposed to these dangerous chemicals are also the least likely to have medical insurance. There are just over four million uninsured Americans; â€Å"That 4 million is broken down into 33% Hispanics, 21% African Americans and 21% Asian and Pacific Islanders†(92). 75% of people without insurance are minorities. These people are getting sick and cannot afford to pay for their healthcare costs so they are just dying by the masses. Not only are we hurting the very poor with our corporate greed, but we are also hurting nature. Environmental racism also encompasses nature. Toxic material is being dropped into our lakes and our air. A recent study has revealed that 40% of America’s rivers and 46% of America’s lakes are too polluted for fishing, swimming or aquatic life. One American produces over 3,285 pounds of hazardous waste. Our countries are deteriorating, species are becoming extinct; we are destroying our planet and there are simple solutions to correct that can help alleviate these predicaments, but first, corporate greed needs to be exterminated. The corporate mindset needs to change from ‘Profits before people’ to ‘People before profits’. It is simple; companies need to move their factories from those areas where people will be affected. No matter if they are black, Hispanic, Asians or whites, people are people, and one life is worth the same. There are millions of acres of desert land hundreds of miles from civilization that can be used to house those factories. Also, companies should start investing in more environmental friendly technologies for their factories in order to decrease pollution and toxic waste. If the entire world lived like the average American, we would need 5 planets to provide enough resources. Yes, investment in green technology is costly, but it is worth it. First of all, because it leads to a cleaner and more sustainable planet. Second, because the communities near the plants would not be at risk and third, because it saves money for the companies. It is a heavy short-term investment that provides long-term results. It is good for the environment and for the companies as it saves them money. Take for example Pepsi. Pepsi makes Walkers potato chips in England. Martyn Seal, the director of sustainability watches the clouds of steam rise from his office and all he sees is lost resources and lost money. To solve this, he and his team developed a manufacturing process that â€Å"will allow them to suck water out of potatoes and even unplug the plant from the public water system†. Potatoes are composed of 80% water, so they could use this captured water to clean the equipment, wash the potatoes and even irrigate the plants outside the factory. It is estimated that this method could save them more than $1 dollars a year. Companies need to start following Pepsi’s initiative and help conserve our planet. When companies shift their views to People before Profits, they will finally be morally aware of the damages they are causing to not only nature but also the people living in these communities. The problem of environmental racism is also due to the transnational power and the extent of the mobility of these global corporations that are exploiting workers. Economic integration has facilitated the movement of goods and services across national borders. Firms are becoming more and more powerful to nations. †Their mobility has made it possible for them to seek the greatest profit, the least government regulations, and the best tax incentives, anywhere in the world. † This is what creates environmental racism, if the proletariats does not accept a low waged job with environmental health risks, the mobility of the firm will allow it to relocate and find labor in another part of the world that has loser government regulations, oppressing those people instead. They are being forced to live under these conditions in order to put food on their family’s table. Another reason why environmental racism is occurring is due to lower environmental standards abroad. Luckily, the United States is passing stricter environmental regulations such as Title IV â€Å"which prohibits discriminatory practices in programs receiving federal funds and†¦a law that set policy goals for the protection, maintenance and enhancement of the environment†(91). These stricter laws have caused a downsizing of US operations and an expansion of operations across national borders. Large polluting firms that can no longer operate in the United States due to strict sanctions are now moving to third world countries where they can operate as these countries are in much need of capital and hence have lower environmental standards. The problem is not being reduced but rather passing on from one country to the next. For example, there are 2,000 maquiladoras in the US-Mexico border operated by American, Japanese and other foreign countries. The â€Å"maquiladoras dump their toxic wastes into the river, from which 95 percent of the region’s residents get their drinking water†(95). These corporations are making top profits, while poor communities in Mexico are forced to low-wage jobs and environmental health threats. â€Å"There is no ‘right to know’ law in Mexico, so both workers and communities are denied information about the toxins to which they are exposed. † These companies are degrading the environment and also they are keeping the toxic waste stored in Mexico, which should be returned to the US by law. This is just one example of how corporate mobility and lower standards abroad are leading to a higher degree of environmental racism. The profit maximizing mindset of western companies is putting profits before people, endangering lives and communities around the world and should be corrected before more people face the consequences. To combat against environmental degradation and racism one needs to change the governmental policies regarding these issues. Governments need to engage in ‘globalization from below’, â€Å"a global civil society that seeks to extend ideas of moral, legal and environmental accountability to those now acting on behalf of the state, market and media†. Countries with loose environmental laws need to place tougher conditions in place, and although they might lose revenue, they will free their people from environmental slavery. They need to realize that a life is worth more than a dollar bill. The United Nations needs to get involved helping these third world countries that do not have other options but to allow these companies into their countries. Tougher sanctions are desperately needed. â€Å"Grassroots groups are fighting back and winning. They are forming alliances, coalitions, networks and collaborations that stretch across the globe†(95). Environmental justice is needed, barriers need to be taken down and borders crossed. We cannot let our people live under these degrading conditions fearing for their own health and the lives of their children. Works Cited â€Å"11 Facts about Pollution. † Environmental Racism. N. p. , n. d. Web. 2 Nov. 2011. http://www. dosomething. org/tipsandtools/11-facts-about-pollution. â€Å"Air Pollution. † National Institute of Environmental Health Sciences (NIEHS). N. p. , n. d. Web. 4 Nov. 2011. http://www. niehs. nih. gov/health/topics/exposure/air-pollution/index. cfm. Brecher, Jeremy. Globalization From Below . † Third World Traveler. N. p. , n. d. Web. 4 Nov. 2011. http://www. thirdworldtraveler. com/Globalization/Globalization_Below. html. Deming, Alison Hawthorne, and Lauret E. Savoy. The colors of nature: culture, identity, and the natural world. Rev. ed. Minneapolis, Minn. : Milkweed Editions, 2011. Print. Robinson, Dr Deborah M.. â€Å"Environmental Racism. â⠂¬  The WCC. N. p. , n. d. Web. 4 Nov. 2011. http://www. wcc-coe. org/wcc/what/jpc/echoes/echoes-17-02. html. â€Å"Why sustainability is winning over CEOs. † Vancouver Sun. N. p. , n. d. Web. 3 Nov. 011. http://www. vancouversun. com/business/smart-shift/fp/sustainability+winning+over+CEOs/4556285/story. html. ——————————————– [ 1 ]. â€Å"Air Pollution. † National Institute of Environmental Health Sciences (NIEHS). N. p. , n. d. Web. 4 Nov. 2011. . [ 2 ]. â€Å"11 Facts about Pollution. † Environmental Racism. N. p. , n. d. Web. 2 Nov. 2011. . [ 3 ]. Ibid. [ 4 ]. â€Å"Why sustainability is winning over CEOs. † Vancouver Sun. N. p. , n. d. Web. 3 Nov. 2011. . [ 5 ]. Robinson, Dr Deborah M.. â€Å"Environmental Racism. † The WCC. N. p. , n. d. Web. 4 Nov. 2011. . How to cite Combatting Environmental Racism, Papers

The Real World Case mentions several organizations. For each organisation, discuss the business drivers for that organisation to expand globally. Essay Example

The Real World Case mentions several organizations. For each organisation, discuss the business drivers for that organisation to expand globally. Essay The main companies discussed in the Real World Case are Cadbury, Forrester Research and A.T.Kearney. The case of Cadbury’s expansion into emerging economies is discussed at length. As affluence levels increase in emerging markets, the consumer base for chocolate-based sweets also increases. Since chocolate-based sweets are not a subsistence commodity, its consumption is directly correlated to affluence levels. In the era of globalization, many suitable markets have opened up for companies such a Cadbury spanning different continents. The appeal of chocolates and sweets is universal and is not restricted by cultural sensibilities and norms. As a result, Cadbury is well placed to exploit a lucrative, erstwhile untapped, market for chocolates and sweets in developing countries. Forrester Research is a services company and not a products company. This could work to their advantage, as they could offer their services to a range of industries venturing into developing markets. Their experience in conducting extensive consumer research in emerging economies is a great strength. The inferences, insights and information databases assembled so far are valuable aides to products based companies which are trying to get a foothold in previously unexplored markets. For example, Forrester Research could be the perfect ally for companies such as Cadbury in setting in motion the latter’s vision for a global presence. The advantage for companies such as Forrester Research is that their domain expertise and country-specific experience is of value to a wide range of new entrants studying the market. So the company is set to prosper by establishing a presence in all the emerging economic hubs across the globe. We will write a custom essay sample on The Real World Case mentions several organizations. For each organisation, discuss the business drivers for that organisation to expand globally. specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Real World Case mentions several organizations. For each organisation, discuss the business drivers for that organisation to expand globally. specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Real World Case mentions several organizations. For each organisation, discuss the business drivers for that organisation to expand globally. specifically for you FOR ONLY $16.38 $13.9/page Hire Writer A.T. Kearney is another consultancy services firm that is a competitor to Forrester Researcher. In this respect, many of the opportunities available to Forrester Researcher are of interest to A.T. Kearney as well. A.T. Kearney has a specialization in IT consultancy, which puts it at an advantage over generic market consultancy firms. The company can tap into the need for new entrants to integrate their local information systems to the global system already in place. This is not a straight-forward process and requires a keen understanding of local infrastructure limitations, talent supply and legal regulations. Hence by developing an expertise in this niche domain, A.T. Kearney can garner a global presence as a consultancy and advisory firm. References Baugher, S. L. (2012). Cultural Competency: Globally and Locally. Journal of Family and Consumer Sciences, 104(2), 10+. †¢ Curthoys, A., Johnson, C. (1998). Articulating the Future and the Past: Gender, Race and Globalisation in One Nation’s Self-Construction. Hecate, 24(2), 97. †¢ Kho, N. D. (2011, December). Multilingual Content: Challenges and Solutions.Information Today, 28(11), 1+. Retrieved from http://www.questia.com †¢ Low, L. (2007). Challenges to the Global Trading System: Adjustment to Globalization in the Asia-Pacific Region. ASEAN Economic Bulletin, 24(3), 378+. †¢ Roniger, L. (1995). Public Life and Globalization as Cultural Vision. The Canadian Review of Sociology and Anthropology, 32(3), 259+. †¢ Schmidtke, C., Hughes, C. (2010). Meeting Organizational Global Challenges through Training. ATEA Journal, 38(1), 18+. †¢ Yeung, A., Lyngaas, J. (2005, March). Management Challenges with Banks in China: The Pace of Reform, Sound Corporate Governance Framework and Management Approach Must Take into Account the Environment in Which the Banks Operate. the General Health and Sustainability of the Economy Requires More Than Just Sound Business Acumen and Political Stability. the Evolution of a Strong and Stable Financial System Is Just as Crucial. Business Asia, 13(1), 36+. †¢ Stephanie Overby, Real World Case 2 – Cadbury, Forrester Research, A.T. Kearney, and Others: IT Leaders Face New Challenges in a Globalized World, adapted from â€Å"Globalization: New Management Challenges Facing IT Leaders,† CIO.com, November 12, 2009. The main companies discussed in the Real World Case are Cadbury, Forrester Research and A.T.Kearney. The case of Cadbury’s expansion into emerging economies is discussed at length. As affluence levels increase in emerging markets, the consumer base for chocolate-based sweets also increases. Since chocolate-based sweets are not a subsistence commodity, its consumption is directly correlated to affluence levels. In the era of globalization, many suitable markets have opened up for companies such a Cadbury spanning different continents. The appeal of chocolates and sweets is universal and is not restricted by cultural sensibilities and norms. As a result, Cadbury is well placed to exploit a lucrative, erstwhile untapped, market for chocolates and sweets in developing countries. Forrester Research is a services company and not a products company. This could work to their advantage, as they could offer their services to a range of industries venturing into developing .

Proper Nouns in English Grammar

Proper Nouns in English Grammar In English grammar, a  proper noun is a  noun belonging to the class of words used as names for specific or  unique individuals, events, or places, and may include real or fictional characters and settings. Unlike common nouns, which make up the vast majority of nouns in English, most proper nouns like Fred, New York, Mars, and Coca-Cola begin with a  capital letter. They may also be referred to as proper names for their function of naming specific things. Proper nouns are not typically  preceded by articles or other determiners, but there are numerous exceptions such as The Bronx or The Fourth of July. Furthermore, most proper nouns are singular, but again there are exceptions as in The United States and The Joneses. How Common Nouns Become Proper Oftentimes common nouns like river combine with the name of a specific person, location, or thing to form a proper noun phrase, such as the Colorado River or the Grand Canyon. When writing such a proper noun, it is correct to capitalize both when mentioned together, but also correct to repeat the common noun alone later in reference to the original proper noun while leaving the common one lowercase. In the example of the Colorado River, for instance, it would later be correct to refer to it as simply the river, if the writer has not mentioned another river. The primary difference between proper and common nouns stems from the uniqueness of reference for proper nouns wherein common nouns do not specifically reference any one particular person, place, or thing but rather the collective understanding of all of the persons, places, or things associated with the word. In that way, common nouns can become proper if they are colloquially used to specify one unique person, place, or thing. Take for instance the Colorado River, which runs through the center of Austin, Texas, and locals have taken to just calling the River. This common noun becomes a proper one because, in the geographic region of Austin, its used to name one specific river. The Lighter Side of Proper Nouns Many great authors have used the idea of capitalizing common nouns and making them proper to characterize specific inanimate objects or take a concept like Great Places and make them into a physical place in a fictional world. In Dr. Seuss Oh! The Places Youll Go! author Theodor Geisel makes the common unique, forming proper nouns to characterize and create fictional worlds for his zany characters to inhabit. Be your name Buxbaum or Bixby or Bray / or Mordecai Ali Van Allen O-Shea, he offers, youre off to Great Places! // Today is your day! J. R. R. Tolkien personifies a simple gold ring in his epic trilogy The Lord of the Rings, wherein he always capitalized the Ring, signifying it as a specific, proper noun because it is the One Ring to Rule Them All.   On the other hand, famed poet e. e. cummings (note the lack of capitalization) never capitalizes anything at all, including names and places and even the beginning of sentences, signaling the writers disregard for the concept of proper nouns entirely.

13 Jobs With The Biggest Pay Increases in 2016

13 Jobs With The Biggest Pay Increases in 2016 in the past year, the average american worker’s salary has gone up 2.5%. but that’s the average. some workers in certain fields actually saw much larger increases in 2016. here are the 13Â  jobs that saw the highest pay increases.1. communications managercommunication managers saw an average salary increase from 2015 to 2016 of 5%, raising their median base pay from $80k to $84k. communications managers need a bachelor’s degree in communications or pr plus several years experience, and spend their time overseeing internal and external messaging for their organizations.2. underwriterunderwriters decide who gets a mortgage, based on the applicant’s credit, capacity, and collateral. the job requires a high school diploma, plus an education program and the passing of an exam. they also saw an average pay increase last year of 5%, from $57k to $60k.3. case managercase managers work in health care to provide guidance and action plans for people coping with comp lex medical situations. they can be rns, social workers, pts, and most employers prefer at least an associate’s degree in human services or social work. this position saw an average increase of 6%, from over $42k to $45k.4. marketing coordinatorthis position also saw an increase of 6%, from over $42k to $45k. these folks assist marketing managers in different ways, from company to company. to get this job, you’ll want a bachelor’s degree in marketing and have some experience at the entry-level or as an intern.5. claims adjusterclaims adjusters assess damages done to properties for insurance companies. they need a bachelor’s degree in finance, insurance, or business, plus intern or entry-level experience in the field, and to pass a licensure exam. but this position saw a 6% pay increase, from $45k to nearly $48k.6. admissions representativea bachelor’s degree (in education, admissions, customer services, or sales) is required to recruit and inform p otential applicants for colleges, but this position saw a 7% increase in median base pay, from $42k to nearly $45k.7. data analystdata analysts work across a wide variety of industries, interpreting data and providing insight to companies on how to make informed business decisions. the average pay increase last year was 7%, from just under $61k to $65k per year.8. media plannermedia planners are in charge of digital media campaigns- from soup to nuts- and often work within ad agencies. they need a bachelor’s degree in the liberal arts, plus experience starting out in the field, usually as an assistant media buyer. the average pay increase last year was 7%, from over $42k to $45k.9. registered nurse (rn)registered nurses also saw an average increase of 7%, from over $63k to $68k per year. this position requires an associate’s degree in nursing, and applicants must pass a national licensing exam.10. recruiterrecruiters put job seekers into jobs, working to please both fu ture employees and their employers. think of them as the matchmakers of the business world. they typically have a bachelor’s degree in hr, or a certification in that field, plus some experience. but their pay increase last year was 7%, from $42k to $45k per year.11. implementation consultantanother 7% increase, from $70k to $75k per year. this position requires several years’ experience, plus a bachelor’s degree in computer science or it, but can work across a wide variety of industries, helping them to develop their software or hardware applications.12. sales managersales managers saw a whopping 11% pay increase from 2015 to 2016, from ~$66k to $73k per year. they need a bachelor’s degree and a few years experience as a sales rep, but then they oversee their own teams and start raking in the cash.13. certified nursing assistant (cna)certified nursing assistants report to nurses, giving hands-on care to medical patients. they don’t need a college d egree, but they do need to go through an accredited cna program to get credentialed. they also saw an amazing 11% increase in pay, from $45k to $50k per year.

Non-Conventional Terrorism Assignment Example | Topics and Well Written Essays - 500 words

Non-Conventional Terrorism - Assignment Example American Congress Office of Technological Assessment stated that the â€Å"the production of nuclear weapons is a more complicated process, it is most difficult to acquire such material and this process is more expensive (Levi, 2010).† Nuclear terrorism is a type of non-conventional terrorism in which terrorists use nuclear weapons in order to complete their mission of the savage and excessive killing of many people and mass destruction. It also the use of fissile materials in an attack, e.g., an attack on a nuclear energy plant with the aim of causing widespread and/or permanent harm to the environment. Studies show that biological weapon can be devastatingly easy. During the fourteenth century, the disease caused by the Tartars infected corpses over castle walls which results in the Black Death in which an approximated one-third of the whole population got killed (Mahan & Griset, 2008). As the United States is playing a leading role in the war against terrorism and confronti ng with the terrorist in different parts of the world. Therefore America might be the first target of the major terrorist organization which increases the risk of large-scale use of bacteria or viruses or toxins (biological weapons) as a weapon of mass destruction against U.S (Department of Homeland Security, 2008). These biological weapons could be used by the terrorist as it is believed that this capability is within their reach. According to the studies, the terrorist would probably use anthrax against the U.S; and if these terrorist organizations got succeeded in attacking any single city of America than this would kill hundreds of thousands of people (Department of Homeland Security, 2008).

Write an analysis on the story barn burning by William faulkner Essay

Write an analysis on the story barn burning by William faulkner - Essay Example Compelled by his habit, he gets annoyed with De Spain’s attitude and he drops some horse droppings on his very expensive carpet. De Spain asks him to give him 20 bushels of corn against the charge of the rug. Furious, Abner sues him and the court orders to give De Spain 10 bushels of corn instead of 20. Abner still furious decides to set the De Spain’s barn on fire. Sarty stops his father from doing wrong but when he does not listen, he warns De Spain and runs away and never looks back towards his family again (Wilson 434). The story has been one of the best selling of its time. It was also adapted to a short film in 1980, which was very much loved around the world. The story basically gives the idea of believing in what is right and never standing by lies and falsehood. It is pretty much proven that the Snopes’ family completely relies on each other in right or wrong decisions. The family seems to be living in their own world which is outside society values and even outside law, rather than on traditional values of right and wrong. Even though it’s your own father, one should stand what is right always even if they are standing alone. Family loyalty is very important but what is more important is that you never give anybody a chance to questions your honesty, integrity and truthfulness. This will make you away from your family once in a while, but there will come a time when the family will be reunited and you will get the reward of your good deeds. The story has decently listed characters, the main being the father, Abner Snopes and the son, Sarty Snopes. A peace demanding judge is mentioned twice at different occasions. The first person who complained was named Mr Harris and the second was the person that was sued who also was the new landlord De Spain. Mentioned only one are Sarty’s mother, his two sisters, his brother and his aunt. The characters have not been over done by the writer.

Marketing Essays Red Bull

Marketing Essays Red Bull Table of Contents Introduction Red Bull and Marketing Theory Introduction Market Entry Market Strategy Marketing Communications Company Analysis Analytical Methods Company Sales and Diversification Strengths Weaknesses Opportunities Threats Conclusions Future of Red Bull and Recommendations References Introduction Red Bull has created a strong brand image, using colourful icon with two bulls in opposition and a memorable tag line; ‘Red Bull gives you wings’. Through creative marketing and sponsorship it has linked itself with extreme sports, innovative music and art, all aimed squarely at the youth market (Dahlen, Lange and Smith, 2010). This brief examines brand development, which strategies have helped it to success and where the brand goes from here as it faces the prospect of losing its cutting-edge image while continuing largely with only one product. Red Bull is a European success story. The product was launched in 1987 in Austria. It faced opposition from the Food and Drink Administration (FDA), who refused to clear it for distribution but despite this it became an underground success through clubbers and snowboarders. This anti-establishment stance found synergy with consumers, even after it was cleared for sale. It quickly spread into neighbouring countries and into the US market (Franzen and Moriarty, 2009). Dahlen, Lange and Smith (2010) note that by 2004, it had gained 40% share of its market sector and 70% in Europe. However, the brand still faced problems; it was banned in Denmark and France following unsubstantiated rumours that people had died from drinking the product in Sweden and Ireland (Mail Online, 2001). The European market was stagnating, and it faced distribution problems from companies supporting their own-brand products. The ever-present competition from Pepsi and Coca-Cola limited the scope for expansion. With these pressures, the company developed a marketing strategy that avoided mainstream advertising, instead focusing on grass-roots promotion. The product was sold in trendy nightclubs and bars, and the credibility of those held in high regard by the young target audience, such as DJs (Boswijk, Thijssen and Peelen, 2007). Brand education was provided by high-profile visits to places where the company felt people ‘might need a lift’. Examples include offices, building sites and garages. Self-styled Red Bull distributors exploited their local knowledge to help sell the brand and its products. It terms of higher profile marketing, Red Bull has primarily focused on maintaining its links with extreme sports. It sponsors two Formula One teams (Red Bull and Toro Rosso), as well as snowboarding, kite-boarding, surfing and aircraft racing. All of these underline its commitment to its youthful, energetic target audience. The next part of the brief examines how its marketing strategy fits into contemporary marketing theory. Red Bull and Marketing Theory Introduction Red Bull is essentially a one-product brand, offered at a premium price in its market sector. Having started in Austria, it quickly spread to other markets including the USA and has become the market leader in its sector. It uses a novel approach to marketing, which is discussed later in this section. In terms of the traditional 4Ps of marketing, therefore, the company is easy to categorise. However, the 4P method has received criticism as being somewhat limited (Lee, 2001), and therefore the company is examined from a number of perspectives in this section, starting with market entry. Market Entry Any new company has to determine how they intend to enter a new market. This will be predicated by a number of factors such as the available resources, the sales objectives, product offered and existing competition (Fifield, 1998). In the case of Red Bull, the launch of the new product established a new category of product; that of energy drinks. Derived from a concept found by Dietrich Mateschitz in the Far East, the formula developed included large amounts of caffeine, sugars (glucose and sucrose) and taurine (Red Bull, 2014). Taurine is a ‘conditional amino acid’, which means it cannot be created by the body but needs to be provided in the diet. It is found in meat and fish (WebMD, 2014). It is used medically in the treatment of congestive heart failure, high blood pressure, high cholesterol and diabetes, among other conditions, and it is present in infant formulas. Taken together with the other ingredients, Red Bull claims that it provides an energy boost (Red Bull, 2014). Since no similar type of product existed on the market, there was no direct competitor. As an innovator, the company had to educate its target audience on the product’s benefits. If a mass market entry approach is used, this can be extremely expensive (Hill and Jones, 2012), since customers have to be convinced that the new product is safe, has unique benefits and is socially acceptable. Rather than attempting to do this on a large scale, Red Bull adopted a novel method based on introducing the product at a grass roots level. It is promoted as a trendy drink at events where its main target audience gathers; nightclubs, extreme sports events and even parties. In the latter, it encourages students to set up Red Bull parties and provides them with free cans to distribute to their friends. The company also uses cars in the corporate colour scheme – together with a gigantic can – which give out promotional samples (Onkvisit and Shaw, 2009). Initially, distribution is set up using small distributors. In some cases, the company has hired warehouses and set up young people to aggressively sell the product (Pride and O’Ferrell, 2006). As far as can be determined from the available literature, this approach is likely to continue to be used in addressing new markets in future. Market Strategy Its chosen strategy has led to strong word-of-mouth sales in new markets, and this provides a springboard for further success in those markets. As it grows, it invests further in creating events such as the Flugtag, in which competitors attempt to fly from a pier using homemade, unpowered aircraft – most of which are incapable of flight, and soapbox racing (Red Bull, 2014a). This draws both competitors and audiences. Most of the events the company sponsors are more professional in nature and cover an increasing range of activities, from spectacular air racing using stunt planes, to cliff diving, wingsuit racing, motorsports and adventures. The company has even moved into computer gaming and e-sports. The features that are common to all of these activities are their attraction to their target audience and their physical and mental requirements. Having identified this approach, the company appears to be keen to continue to exploit it. When considering the market positioning of the Red Bull energy drink, it almost appears that it has arisen organically from the properties of the product; it supports physical and mental exertion and therefore the market position supports this. However, this belies is underpinned by clever physical and psychological positioning. The physical positioning refers to the product’s unique characteristics (it provides energy from its unique formula) and the psychological positioning derives from its brand image as being youthful and energetic, and socially desirable to its twenty-something core audience (Lantos, 2011). From its original product offering (one product), the company has added a little to its portfolio through the introduction of Red Bull sugar-free, Red Bull zero-calories, Red Bull editions (in flavours of cranberry, lime and blueberry) and Red Bull cola. The cola is promoted as being the only cola drink made from 100% natural ingredients and makes the case that, unlike other brands that might be mentioned, it has no secret formula. The company follows the same basic branding approach for these additional products, presumably on the grounds that they will appeal to subsets of their existing target audience. Marketing Communications However impressive a brand is, it has no value unless it can communicate its unique characteristics to the consumer. On this basis, Red Bull has a highly effective marketing communications approach, it is currently recognised as the 74th most valuable brand in the world, with a value of $7.5 billion USD (Forbes, 2014). From grass roots marketing, these days the brand is more recognised through its sponsorship initiatives. This is backed up with a strong online presence that strongly reflects the brand image and provides a form of Integrated Marketing Communications (IMC). The company sees modern communications media as being critical to their success (Kotler and Keller, 2012). The reason Red Bull has achieved such success has been that it has successfully aligned its brand identity with that of its target audience in a way not achieved by its competitors (Urbany and Davis, 2010). Even when it uses traditional marketing media such as TV, it does so in a quirky ways that does not take itself too seriously. In doing so it maintains the image that appeals to its customers. It is this consistancy of message that is so important to IMC. Whatever channel is used to get the message across, it must be the same as those used on alternative channels. Digital media provides an increasingly important method of communicating with consumers, and Red Bull has identified this. As well as having a strong website that focuses on the sponsorship activities it is involved with, it also provides links to social media websites such as Facebook, Twitter, Google+ and You Tube. These sites provide consumers with a means of communicating with the company and with like-minded individuals across the world. This fosters a club-like experience that enhances the company’s alignment with its customers. The use of social media to build on relationship marketing is now well recognised, and Red Bull has been in the forefront of exploiting this (Lamb, Hair and McDaniel, 2011). The company has also been active in the field of mobile marketing, launching its own app to allow subscribers to keep in touch with the company when on the move. Overall, Red Bull is one of the most effective marketing communications companies in the world, and it does so by offering interesting content to its customers. The actual advertising of the products forms a small part of this. However, the brand is intimately linked with its products and thus the message gets across clearly. The continually changing content prompts users to visit its sites frequently, and in doing so keeps the brand close to the user’s attention. Few companies have been so successful in doing so. The next section looks at the current state of the company in the market. Company Analysis Analytical Methods There are a variety of methods available for the analysis of a company. These include analyses on the external environment in which the company operates, such as PESTLE (Political, Economic, Social, Technical, Legal and Environment), and those that examine the internal context such as SWOT (Strengths, Weaknesses, Opportunities and Threats) (Allen, 2001; Murray-Webster, 2010). Other techniques include VRIO (Value, Rarity, Imitability and Organisation), used to determine the level of competitive advantage a company has and how long it is likely to be retained (Peng, 2011). In this case, a PESTLE analysis would provide results indicative of the energy drinks market rather than being specific to Red Bull. A VRIO analysis lacks the depth of SWOT analysis in terms of a general assessment of the internal and external situation, and therefore a SWOT analysis was chosen for analysis of the company. This is shown later in the next section. Company Sales and Diversification Apart from its energy drinks, the company has diversified into other businesses that have synergy with its brand image. These include football clubs, youth academies, online clothing sales and even a construction company. It has moved into media ownership, with print magazines and the mobile phone service industry. Red Bull is privately owned and therefore does not need to report its performance publicly. However, it reported net sales of 4.9 billion Euros in 2012, with 5.2 billion cans of its primary product sold. This represented considerable growth on the previous year (15.9% on sales; 12.8% on number of cans). The company showed very strong net sales growth in South Africa (52%), Japan (51%), Saudi Arabia (38%) and strong continued growth in France (21%), the US (17%) and Germany (14%) (Euromonitor, 2012). The company attributed this to ongoing brand investment and efficient cost management (Euromonitor, 2012). Strengths The main strength of Red Bull is its brand, which is very valuable and has allowed it to grow a strong set of customers. It is synonymous with its energy drink, which is a positive factor (Park et al, 2013). The company has successfully developed new markets internationally using the same brand image. It can therefore be considered as a global company. This is important in that many of its current markets are at or near market saturation. Its use of social media to help to build its brand by relationship marketing is also a strength (Segrave, Carson and Merhout, 2011). Weaknesses The main weakness of the brand is its limited product portfolio. It primary relies on its single main product. This product is at risk of political or legal controls owing to the high levels of caffeine used, or it could just lose its appeal to the market (Aaker and McLoughlin, 2010). This could adversely affect the ability of the company to maintain its position in various markets. Opportunities The company has been effective in developing emerging markets, and if this continues it could largely offset poorer sales developments in the mature markets. Its global marketing message appears to be universally appealing to its target audience, despite cultural differences. It has also invested in new production facilities in Brazil to support domestic sales in the South American continent management (Euromonitor, 2012). This model could easily be extended to local production in Asia and other developing markets. This would both reduce cost of sales and provide a greater sense of community belonging. Threats A range of similar drinks have emerged following its success, increasing the level of competition within its market sector. Some of these competitors use natural ingredients, which may be seen as more desirable to its target audience. This includes the Monster product, which is pressuring sales particularly in North America management (Euromonitor, 2012). The company also faces competition from entrenched market leaders in the wider drinks market such as Coca Cola and Pepsi. These companies work continuously to reduce the threat level posed to themselves from Red Bull. With their huge marketing budgets and ability to develop new products, this could eventually prove decisive and reduce the success of Red Bull. The company also faces the law of diminishing returns in marketing in its mature market, in that the cost to reach the relatively small number of potential customers remaining in these markets becomes prohibitively high (Mike, 2004). The company invests considerable resources in its relationship marketing, and this ongoing cost may also become more onerous, should sales in its target market fall for any reason. Therefore the company faces the potential of having high marketing costs leading to smaller sales despite its dominant position in many markets. Conclusions Red Bull has demonstrated a novel approach to marketing and has introduced a new product to the market that has spawned an entire new category of product. Through its actions, the company has become very successful and has become the market leader in its sector. Its use of a marketing message that is light on selling the product but heavy on building the brand image and associating it with extreme sports and other activities of interest to its target audience has possibly shown the future direction of much marketing effort. The current position of Red Bull remains strong in its market sector. However, as it is now the leading brand in many markets, it will find it difficult to maintain its position due to increased competition from other brands that have seen the opportunities offered by the sector. The growing age of its original target audience may also prove a factor; the company has deliberately addressed a youthful market and as these original customers grow older, it remains to be seen whether the product will continue to appeal to newer generations. However, the company can n develop new markets, and it can potentially reduce costs by focusing on domestic production. These new markets may allow the development of complimentary new products. . It is possible that these could then be sold in its mature markets, widening its product portfolio. Whether the company remains successful will depend on a number of factors. Primarily, there is a question of whether the brand can continue to be trendy now that it is well established in the market. It faces increasing competition in its sector, and this will affect sales unless the company can successfully fend it off. However, it can still expand into new markets and streamline its production facilities to allow the business to continue to grow. Future of Red Bull and Recommendations In order to protect its position and continue to grow, the company should embrace the opportunities offered in emerging markets. It should also work to streamline its distribution to reduce costs. This could be through domestic production or through setting up alliances with existing distributors in those regions. The competition to Red Bull is only likely to increase as more manufacturers seek to exploit its market sector. Emerging products may replace the Red Bull brand image of being cutting edge and anti-establishment; one company cannot keep this mantle forever. The company should therefore consider adapting its message to existing consumers as they mature. The company is well placed to make this transition. However, it cannot simply rely on existing customers, but must appeal to new consumer groups. This could be assisted by the launching of additional products aimed at different demographics. Red Bull is used as a mixer for spirits such as vodka. This offers an additional opportunity to target the more mature audience by launching pre-mixed alcoholic drinks. Red Bull has shown itself adept at social media. The company should develop this as far as possible, embracing new technologies as they arise. This is vital for it to maintain its relationship marketing and also allow the brand to continue to spread through word-of-mouth and sharing of information online. Since the company has so much news to share from the events and teams it sponsors, it has a readymade store of information. This could prove to be important in maintaining brand loyalty in the future. References Aaker, D. A. McLoughlin, D. (2010), Strategic Market Management: Global Perspectives, UK: John Wiley Sons Allen, M. (2001), Analysing the Organisational Environment, UK: Select Knowledge Boswijk, A., Thijssen, T. Peelen, E. (2007), The Experience Economy: A New Perspective, Netherlands: Pearson Education Benelux Dahlen, M., Lange, F. Smith, T. (2010), Marketing Communications: A Brand Narrative Approach, UK: John Wiley Sons Euromonitor (2012), Red Bull GMBH in Soft Drinks (World), available from http://www.euromonitor.com/medialibrary/PDF/RedBull-Company-Profile-SWOT-Analysis.pdf , accessed 4th November 2014 Fifield, P. (1998), Marketing Strategy, UK: Butterworth-Heinemann Forbes, Red Bull, available from http://www.forbes.com/companies/red-bull/, accessed 6 th November 2014 Franzen, G. Moriarty, S. (2009), The Science and Art of Branding, USA: M. E. Sharpe Inc. Hill, C. Jones, G. (2012), Essentials of Strategic Management, USA: South-Western Cengage Learning Kotler, P. Keller, K. (2012), Marketing Management 14th Edition, USA: Pearson Education Lamb, C., Hair, J. McDaniel, C. (2011), Essentials of Marketing 11th Edition, USA: South-Western Cengage Learning Lantos, G. P. (2011), Consumer Behaviour in Action, USA: M. E. Sharpe Inc. Lee, O. (2001), Internet Marketing Research: Theory and Practice, USA: Idea Group Publishing Mail Online (2001), Three Deaths linked to energy drink, available from http://www.dailymail.co.uk/health/article-59862/Three-deaths-linked-energy-drink.html , accessed 6th November 2014 Mike, S. (2004), Marketing and Sales, India: Lotus Press Murray-Webster, R. (2010), Management of risk: guidance for practitioners, UK: The Stationery Office Onkvisit, S. Shaw, J. (2009), International Marketing: Strategy and Theory 5th Edition, UK: Routledge Park, C. W., Eisingerich, A. B., Pol,G. Park, J. W. (2013), The role of brand image in firm performance, Journal of Business Research, Vol. 66, 180-187 Peng, M. W. 92011), Global Business, USA: South-Western Cengage Learning Pride, W. O’Ferrell, O. C. (2006), Marketing, USA: Houghton Mifflin Red Bull (2014), Red Bull Energy Drink Ingredients, available from http://energydrink.redbull.com/ingredients-red-bull, accessed 3rd November 2014 Red Bull (2014a), Events, available from http://www.redbull.com/en/discover/events, accessed 4th November 2014 Segrave, J., Carson, C. Merhout, J. W. (2011), Online Social Networks: An Online Brand Community Framework (2011). AMCIS 2011 Proceedings All Submissions. Paper 249. http://aisel.aisnet.org/amcis2011_submissions/249 Urbany, J. E. Davis, J. H. (2010), Grow by Focusing of What Matters: Competitive Strategy in 3 Circles, USA: Business Experts Press

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In that same edition, paleobiologist Stephen Jay Gould summed up the problems with ALH84001 by pointing out that the evidence in it was chemical and inferential, rather than â€Å"solid,† like an unambiguous bone or shell. Now, however, Rachel realized NASA had found irrefutable proof. No skeptical scientist could possibly step forward and question these fossils. NASA was no longer touting blurry, enlarged photos of alleged microscopic bacteria-they were offering up real meteorite samples where bio-organisms visible to the naked eye had been embedded in the stone. Foot-long lice! Rachel had to laugh when she realized she'd been a childhood fan of a song by David Bowie that referred to â€Å"spiders from Mars.† Few would have guessed how close the androgynous British pop star would come to foreseeing astrobiology's greatest moment. As the distant strains of the song ran through Rachel's mind, Corky hurried up behind her. â€Å"Has Mike bragged about his documentary yet?† Rachel replied, â€Å"No, but I'd love to hear about it.† Corky slapped Tolland on the back. â€Å"Go for it, big boy. Tell her why the President decided that the most important moment in science history should be handed over to a snorkeling TV star.† Tolland groaned. â€Å"Corky, if you don't mind?† â€Å"Fine, I'll explain,† Corky said, prying his way in between them. â€Å"As you probably know, Ms. Sexton, the President will be giving a press conference tonight to tell the world about the meteorite. Because the vast majority of the world is made up of half-wits, the President asked Mike to come onboard and dumb everything down for them.† â€Å"Thanks, Corky,† Tolland said. â€Å"Very nice.† He looked at Rachel. â€Å"What Corky's trying to say is that because there's so much scientific data to convey, the President thought a short visual documentary about the meteorite might help make the information more accessible to mainstream America, many of whom, oddly, don't have advanced degrees in astrophysics.† â€Å"Did you know,† Corky said to Rachel, â€Å"that I've just learned our nation's President is a closet fan of Amazing Seas?† He shook his head in mock disgust. â€Å"Zach Herney-the ruler of the free world-has his secretary tape Mike's program so he can decompress after a long day.† Tolland shrugged. â€Å"The man's got taste, what can I say?† Rachel was now starting to realize just how masterful the President's plan was. Politics was a media game, and Rachel could already imagine the enthusiasm and scientific credibility the face of Michael Tolland on-screen would bring to the press conference. Zach Herney had recruited the ideal man to endorse his little NASA coup. Skeptics would be hard-pressed to challenge the President's data if it came from the nation's top television science personality as well as several respected civilian scientists. Corky said, â€Å"Mike's already taken video depositions from all of us civilians for his documentary, as well as from most of the top NASA specialists. And I'll bet my National Medal that you're next on his list.† Rachel turned and eyed him. â€Å"Me? What are you talking about? I have no credentials. I'm an intelligence liaison.† â€Å"Then why did the President send you up here?† â€Å"He hasn't told me yet.† An amused grin crossed Corky's lips. â€Å"You're a White House intelligence liaison who deals in clarification and authentication of data, right?† â€Å"Yes, but nothing scientific.† â€Å"And you're the daughter of the man who built a campaign around criticizing the money NASA has wasted in space?† Rachel could hear it coming. â€Å"You have to admit, Ms. Sexton,† Ming chimed in, â€Å"a deposition from you would give this documentary a whole new dimension of credibility. If the President sent you up here, he must want you to participate somehow.† Rachel again flashed on William Pickering's concern that she was being used. Tolland checked his watch. â€Å"We should probably head over,† he said, motioning toward the center of the habisphere. â€Å"They should be getting close.† â€Å"Close to what?† Rachel asked. â€Å"Extraction time. NASA is bringing the meteorite to the surface. It should be up any time now.† Rachel was stunned. â€Å"You guys are actually removing an eight-ton rock from under two hundred feet of solid ice?† Corky looked gleeful. â€Å"You didn't think NASA was going to leave a discovery like this buried in the ice, did you?† â€Å"No, but†¦,† Rachel had seen no signs of large-scale excavation equipment anywhere inside the habisphere. â€Å"How the heck is NASA planning on getting the meteorite out?† Corky puffed up. â€Å"No problem. You're in a room full of rocket scientists!† â€Å"Blather,† Ming scoffed, looking at Rachel. â€Å"Dr. Marlinson enjoys flexing other people's muscles. The truth is that everyone here was stumped about how to get the meteorite out. It was Dr. Mangor who proposed a viable solution.† â€Å"I haven't met Dr. Mangor.† â€Å"Glaciologist from the University of New Hampshire,† Tolland said. â€Å"The fourth and final civilian scientist recruited by the President. And Ming here is correct, it was Mangor who figured it out.† â€Å"Okay,† Rachel said. â€Å"So what did this guy propose?† â€Å"Gal,† Ming corrected, sounding smitten. â€Å"Dr. Mangor is a woman.† â€Å"Debatable,† Corky grumbled. He looked over at Rachel. â€Å"And by the way, Dr. Mangor is going to hate you.† Tolland shot Corky an angry look. â€Å"Well, she will!† Corky defended. â€Å"She'll hate the competition.† Rachel felt lost. â€Å"I'm sorry? Competition?† â€Å"Ignore him,† Tolland said. â€Å"Unfortunately, the fact that Corky is a total moron somehow escaped the National Science Committee. You and Dr. Mangor will get along fine. She is a professional. She's considered one of the world's top glaciologists. She actually moved to Antarctica for a few years to study glacial movement.† â€Å"Odd,† Corky said, â€Å"I heard UNH took up a donation and sent her there so they could get some peace and quiet on campus.† â€Å"Are you aware,† Ming snapped, seeming to have taken the comment personally, â€Å"that Dr. Mangor almost died down there! She got lost in a storm and lived on seal blubber for five weeks before anyone found her.† Corky whispered to Rachel, â€Å"I heard no one was looking.† 26 The limousine ride back from the CNN studio to Sexton's office felt long for Gabrielle Ashe. The senator sat across from her, gazing out the window, obviously gloating over the debate. â€Å"They sent Tench to an afternoon cable show,† he said, turning with a handsome smile. â€Å"The White House is getting frantic.† Gabrielle nodded, noncommittal. She'd sensed a look of smug satisfaction on Marjorie Tench's face as the woman drove off. It made her nervous. Sexton's personal cellphone rang, and he fished in his pocket to grab it. The senator, like most politicians, had a hierarchy of phone numbers at which his contacts could reach him, depending on how important they were. Whoever was calling him now was at the top of the list; the call was coming in on Sexton's private line, a number even Gabrielle was discouraged to call. â€Å"Senator Sedgewick Sexton,† he chimed, accentuating the musical quality of his name. Gabrielle couldn't hear the caller over the sound of the limo, but Sexton listened intently, replying with enthusiasm. â€Å"Fantastic. I'm so pleased you called. I'm thinking six o'clock? Super. I have an apartment here in D.C. Private. Comfortable. You have the address, right? Okay. Looking forward to meeting you. See you tonight then.†