Marketing Essays Red Bull

Marketing Essays Red Bull Table of Contents Introduction Red Bull and Marketing Theory Introduction Market Entry Market Strategy Marketing Communications Company Analysis Analytical Methods Company Sales and Diversification Strengths Weaknesses Opportunities Threats Conclusions Future of Red Bull and Recommendations References Introduction Red Bull has created a strong brand image, using colourful icon with two bulls in opposition and a memorable tag line; ‘Red Bull gives you wings’. Through creative marketing and sponsorship it has linked itself with extreme sports, innovative music and art, all aimed squarely at the youth market (Dahlen, Lange and Smith, 2010). This brief examines brand development, which strategies have helped it to success and where the brand goes from here as it faces the prospect of losing its cutting-edge image while continuing largely with only one product. Red Bull is a European success story. The product was launched in 1987 in Austria. It faced opposition from the Food and Drink Administration (FDA), who refused to clear it for distribution but despite this it became an underground success through clubbers and snowboarders. This anti-establishment stance found synergy with consumers, even after it was cleared for sale. It quickly spread into neighbouring countries and into the US market (Franzen and Moriarty, 2009). Dahlen, Lange and Smith (2010) note that by 2004, it had gained 40% share of its market sector and 70% in Europe. However, the brand still faced problems; it was banned in Denmark and France following unsubstantiated rumours that people had died from drinking the product in Sweden and Ireland (Mail Online, 2001). The European market was stagnating, and it faced distribution problems from companies supporting their own-brand products. The ever-present competition from Pepsi and Coca-Cola limited the scope for expansion. With these pressures, the company developed a marketing strategy that avoided mainstream advertising, instead focusing on grass-roots promotion. The product was sold in trendy nightclubs and bars, and the credibility of those held in high regard by the young target audience, such as DJs (Boswijk, Thijssen and Peelen, 2007). Brand education was provided by high-profile visits to places where the company felt people ‘might need a lift’. Examples include offices, building sites and garages. Self-styled Red Bull distributors exploited their local knowledge to help sell the brand and its products. It terms of higher profile marketing, Red Bull has primarily focused on maintaining its links with extreme sports. It sponsors two Formula One teams (Red Bull and Toro Rosso), as well as snowboarding, kite-boarding, surfing and aircraft racing. All of these underline its commitment to its youthful, energetic target audience. The next part of the brief examines how its marketing strategy fits into contemporary marketing theory. Red Bull and Marketing Theory Introduction Red Bull is essentially a one-product brand, offered at a premium price in its market sector. Having started in Austria, it quickly spread to other markets including the USA and has become the market leader in its sector. It uses a novel approach to marketing, which is discussed later in this section. In terms of the traditional 4Ps of marketing, therefore, the company is easy to categorise. However, the 4P method has received criticism as being somewhat limited (Lee, 2001), and therefore the company is examined from a number of perspectives in this section, starting with market entry. Market Entry Any new company has to determine how they intend to enter a new market. This will be predicated by a number of factors such as the available resources, the sales objectives, product offered and existing competition (Fifield, 1998). In the case of Red Bull, the launch of the new product established a new category of product; that of energy drinks. Derived from a concept found by Dietrich Mateschitz in the Far East, the formula developed included large amounts of caffeine, sugars (glucose and sucrose) and taurine (Red Bull, 2014). Taurine is a ‘conditional amino acid’, which means it cannot be created by the body but needs to be provided in the diet. It is found in meat and fish (WebMD, 2014). It is used medically in the treatment of congestive heart failure, high blood pressure, high cholesterol and diabetes, among other conditions, and it is present in infant formulas. Taken together with the other ingredients, Red Bull claims that it provides an energy boost (Red Bull, 2014). Since no similar type of product existed on the market, there was no direct competitor. As an innovator, the company had to educate its target audience on the product’s benefits. If a mass market entry approach is used, this can be extremely expensive (Hill and Jones, 2012), since customers have to be convinced that the new product is safe, has unique benefits and is socially acceptable. Rather than attempting to do this on a large scale, Red Bull adopted a novel method based on introducing the product at a grass roots level. It is promoted as a trendy drink at events where its main target audience gathers; nightclubs, extreme sports events and even parties. In the latter, it encourages students to set up Red Bull parties and provides them with free cans to distribute to their friends. The company also uses cars in the corporate colour scheme – together with a gigantic can – which give out promotional samples (Onkvisit and Shaw, 2009). Initially, distribution is set up using small distributors. In some cases, the company has hired warehouses and set up young people to aggressively sell the product (Pride and O’Ferrell, 2006). As far as can be determined from the available literature, this approach is likely to continue to be used in addressing new markets in future. Market Strategy Its chosen strategy has led to strong word-of-mouth sales in new markets, and this provides a springboard for further success in those markets. As it grows, it invests further in creating events such as the Flugtag, in which competitors attempt to fly from a pier using homemade, unpowered aircraft – most of which are incapable of flight, and soapbox racing (Red Bull, 2014a). This draws both competitors and audiences. Most of the events the company sponsors are more professional in nature and cover an increasing range of activities, from spectacular air racing using stunt planes, to cliff diving, wingsuit racing, motorsports and adventures. The company has even moved into computer gaming and e-sports. The features that are common to all of these activities are their attraction to their target audience and their physical and mental requirements. Having identified this approach, the company appears to be keen to continue to exploit it. When considering the market positioning of the Red Bull energy drink, it almost appears that it has arisen organically from the properties of the product; it supports physical and mental exertion and therefore the market position supports this. However, this belies is underpinned by clever physical and psychological positioning. The physical positioning refers to the product’s unique characteristics (it provides energy from its unique formula) and the psychological positioning derives from its brand image as being youthful and energetic, and socially desirable to its twenty-something core audience (Lantos, 2011). From its original product offering (one product), the company has added a little to its portfolio through the introduction of Red Bull sugar-free, Red Bull zero-calories, Red Bull editions (in flavours of cranberry, lime and blueberry) and Red Bull cola. The cola is promoted as being the only cola drink made from 100% natural ingredients and makes the case that, unlike other brands that might be mentioned, it has no secret formula. The company follows the same basic branding approach for these additional products, presumably on the grounds that they will appeal to subsets of their existing target audience. Marketing Communications However impressive a brand is, it has no value unless it can communicate its unique characteristics to the consumer. On this basis, Red Bull has a highly effective marketing communications approach, it is currently recognised as the 74th most valuable brand in the world, with a value of $7.5 billion USD (Forbes, 2014). From grass roots marketing, these days the brand is more recognised through its sponsorship initiatives. This is backed up with a strong online presence that strongly reflects the brand image and provides a form of Integrated Marketing Communications (IMC). The company sees modern communications media as being critical to their success (Kotler and Keller, 2012). The reason Red Bull has achieved such success has been that it has successfully aligned its brand identity with that of its target audience in a way not achieved by its competitors (Urbany and Davis, 2010). Even when it uses traditional marketing media such as TV, it does so in a quirky ways that does not take itself too seriously. In doing so it maintains the image that appeals to its customers. It is this consistancy of message that is so important to IMC. Whatever channel is used to get the message across, it must be the same as those used on alternative channels. Digital media provides an increasingly important method of communicating with consumers, and Red Bull has identified this. As well as having a strong website that focuses on the sponsorship activities it is involved with, it also provides links to social media websites such as Facebook, Twitter, Google+ and You Tube. These sites provide consumers with a means of communicating with the company and with like-minded individuals across the world. This fosters a club-like experience that enhances the company’s alignment with its customers. The use of social media to build on relationship marketing is now well recognised, and Red Bull has been in the forefront of exploiting this (Lamb, Hair and McDaniel, 2011). The company has also been active in the field of mobile marketing, launching its own app to allow subscribers to keep in touch with the company when on the move. Overall, Red Bull is one of the most effective marketing communications companies in the world, and it does so by offering interesting content to its customers. The actual advertising of the products forms a small part of this. However, the brand is intimately linked with its products and thus the message gets across clearly. The continually changing content prompts users to visit its sites frequently, and in doing so keeps the brand close to the user’s attention. Few companies have been so successful in doing so. The next section looks at the current state of the company in the market. Company Analysis Analytical Methods There are a variety of methods available for the analysis of a company. These include analyses on the external environment in which the company operates, such as PESTLE (Political, Economic, Social, Technical, Legal and Environment), and those that examine the internal context such as SWOT (Strengths, Weaknesses, Opportunities and Threats) (Allen, 2001; Murray-Webster, 2010). Other techniques include VRIO (Value, Rarity, Imitability and Organisation), used to determine the level of competitive advantage a company has and how long it is likely to be retained (Peng, 2011). In this case, a PESTLE analysis would provide results indicative of the energy drinks market rather than being specific to Red Bull. A VRIO analysis lacks the depth of SWOT analysis in terms of a general assessment of the internal and external situation, and therefore a SWOT analysis was chosen for analysis of the company. This is shown later in the next section. Company Sales and Diversification Apart from its energy drinks, the company has diversified into other businesses that have synergy with its brand image. These include football clubs, youth academies, online clothing sales and even a construction company. It has moved into media ownership, with print magazines and the mobile phone service industry. Red Bull is privately owned and therefore does not need to report its performance publicly. However, it reported net sales of 4.9 billion Euros in 2012, with 5.2 billion cans of its primary product sold. This represented considerable growth on the previous year (15.9% on sales; 12.8% on number of cans). The company showed very strong net sales growth in South Africa (52%), Japan (51%), Saudi Arabia (38%) and strong continued growth in France (21%), the US (17%) and Germany (14%) (Euromonitor, 2012). The company attributed this to ongoing brand investment and efficient cost management (Euromonitor, 2012). Strengths The main strength of Red Bull is its brand, which is very valuable and has allowed it to grow a strong set of customers. It is synonymous with its energy drink, which is a positive factor (Park et al, 2013). The company has successfully developed new markets internationally using the same brand image. It can therefore be considered as a global company. This is important in that many of its current markets are at or near market saturation. Its use of social media to help to build its brand by relationship marketing is also a strength (Segrave, Carson and Merhout, 2011). Weaknesses The main weakness of the brand is its limited product portfolio. It primary relies on its single main product. This product is at risk of political or legal controls owing to the high levels of caffeine used, or it could just lose its appeal to the market (Aaker and McLoughlin, 2010). This could adversely affect the ability of the company to maintain its position in various markets. Opportunities The company has been effective in developing emerging markets, and if this continues it could largely offset poorer sales developments in the mature markets. Its global marketing message appears to be universally appealing to its target audience, despite cultural differences. It has also invested in new production facilities in Brazil to support domestic sales in the South American continent management (Euromonitor, 2012). This model could easily be extended to local production in Asia and other developing markets. This would both reduce cost of sales and provide a greater sense of community belonging. Threats A range of similar drinks have emerged following its success, increasing the level of competition within its market sector. Some of these competitors use natural ingredients, which may be seen as more desirable to its target audience. This includes the Monster product, which is pressuring sales particularly in North America management (Euromonitor, 2012). The company also faces competition from entrenched market leaders in the wider drinks market such as Coca Cola and Pepsi. These companies work continuously to reduce the threat level posed to themselves from Red Bull. With their huge marketing budgets and ability to develop new products, this could eventually prove decisive and reduce the success of Red Bull. The company also faces the law of diminishing returns in marketing in its mature market, in that the cost to reach the relatively small number of potential customers remaining in these markets becomes prohibitively high (Mike, 2004). The company invests considerable resources in its relationship marketing, and this ongoing cost may also become more onerous, should sales in its target market fall for any reason. Therefore the company faces the potential of having high marketing costs leading to smaller sales despite its dominant position in many markets. Conclusions Red Bull has demonstrated a novel approach to marketing and has introduced a new product to the market that has spawned an entire new category of product. Through its actions, the company has become very successful and has become the market leader in its sector. Its use of a marketing message that is light on selling the product but heavy on building the brand image and associating it with extreme sports and other activities of interest to its target audience has possibly shown the future direction of much marketing effort. The current position of Red Bull remains strong in its market sector. However, as it is now the leading brand in many markets, it will find it difficult to maintain its position due to increased competition from other brands that have seen the opportunities offered by the sector. The growing age of its original target audience may also prove a factor; the company has deliberately addressed a youthful market and as these original customers grow older, it remains to be seen whether the product will continue to appeal to newer generations. However, the company can n develop new markets, and it can potentially reduce costs by focusing on domestic production. These new markets may allow the development of complimentary new products. . It is possible that these could then be sold in its mature markets, widening its product portfolio. Whether the company remains successful will depend on a number of factors. Primarily, there is a question of whether the brand can continue to be trendy now that it is well established in the market. It faces increasing competition in its sector, and this will affect sales unless the company can successfully fend it off. However, it can still expand into new markets and streamline its production facilities to allow the business to continue to grow. Future of Red Bull and Recommendations In order to protect its position and continue to grow, the company should embrace the opportunities offered in emerging markets. It should also work to streamline its distribution to reduce costs. This could be through domestic production or through setting up alliances with existing distributors in those regions. The competition to Red Bull is only likely to increase as more manufacturers seek to exploit its market sector. Emerging products may replace the Red Bull brand image of being cutting edge and anti-establishment; one company cannot keep this mantle forever. The company should therefore consider adapting its message to existing consumers as they mature. The company is well placed to make this transition. However, it cannot simply rely on existing customers, but must appeal to new consumer groups. This could be assisted by the launching of additional products aimed at different demographics. Red Bull is used as a mixer for spirits such as vodka. This offers an additional opportunity to target the more mature audience by launching pre-mixed alcoholic drinks. Red Bull has shown itself adept at social media. The company should develop this as far as possible, embracing new technologies as they arise. This is vital for it to maintain its relationship marketing and also allow the brand to continue to spread through word-of-mouth and sharing of information online. Since the company has so much news to share from the events and teams it sponsors, it has a readymade store of information. This could prove to be important in maintaining brand loyalty in the future. References Aaker, D. A. McLoughlin, D. (2010), Strategic Market Management: Global Perspectives, UK: John Wiley Sons Allen, M. (2001), Analysing the Organisational Environment, UK: Select Knowledge Boswijk, A., Thijssen, T. Peelen, E. (2007), The Experience Economy: A New Perspective, Netherlands: Pearson Education Benelux Dahlen, M., Lange, F. Smith, T. (2010), Marketing Communications: A Brand Narrative Approach, UK: John Wiley Sons Euromonitor (2012), Red Bull GMBH in Soft Drinks (World), available from http://www.euromonitor.com/medialibrary/PDF/RedBull-Company-Profile-SWOT-Analysis.pdf , accessed 4th November 2014 Fifield, P. (1998), Marketing Strategy, UK: Butterworth-Heinemann Forbes, Red Bull, available from http://www.forbes.com/companies/red-bull/, accessed 6 th November 2014 Franzen, G. Moriarty, S. (2009), The Science and Art of Branding, USA: M. E. Sharpe Inc. Hill, C. Jones, G. (2012), Essentials of Strategic Management, USA: South-Western Cengage Learning Kotler, P. Keller, K. (2012), Marketing Management 14th Edition, USA: Pearson Education Lamb, C., Hair, J. McDaniel, C. (2011), Essentials of Marketing 11th Edition, USA: South-Western Cengage Learning Lantos, G. P. (2011), Consumer Behaviour in Action, USA: M. E. Sharpe Inc. Lee, O. (2001), Internet Marketing Research: Theory and Practice, USA: Idea Group Publishing Mail Online (2001), Three Deaths linked to energy drink, available from http://www.dailymail.co.uk/health/article-59862/Three-deaths-linked-energy-drink.html , accessed 6th November 2014 Mike, S. (2004), Marketing and Sales, India: Lotus Press Murray-Webster, R. (2010), Management of risk: guidance for practitioners, UK: The Stationery Office Onkvisit, S. Shaw, J. (2009), International Marketing: Strategy and Theory 5th Edition, UK: Routledge Park, C. W., Eisingerich, A. B., Pol,G. Park, J. W. (2013), The role of brand image in firm performance, Journal of Business Research, Vol. 66, 180-187 Peng, M. W. 92011), Global Business, USA: South-Western Cengage Learning Pride, W. O’Ferrell, O. C. (2006), Marketing, USA: Houghton Mifflin Red Bull (2014), Red Bull Energy Drink Ingredients, available from http://energydrink.redbull.com/ingredients-red-bull, accessed 3rd November 2014 Red Bull (2014a), Events, available from http://www.redbull.com/en/discover/events, accessed 4th November 2014 Segrave, J., Carson, C. Merhout, J. W. (2011), Online Social Networks: An Online Brand Community Framework (2011). AMCIS 2011 Proceedings All Submissions. Paper 249. http://aisel.aisnet.org/amcis2011_submissions/249 Urbany, J. E. Davis, J. H. (2010), Grow by Focusing of What Matters: Competitive Strategy in 3 Circles, USA: Business Experts Press

Deception Point Page 24

In that same edition, paleobiologist Stephen Jay Gould summed up the problems with ALH84001 by pointing out that the evidence in it was chemical and inferential, rather than â€Å"solid,† like an unambiguous bone or shell. Now, however, Rachel realized NASA had found irrefutable proof. No skeptical scientist could possibly step forward and question these fossils. NASA was no longer touting blurry, enlarged photos of alleged microscopic bacteria-they were offering up real meteorite samples where bio-organisms visible to the naked eye had been embedded in the stone. Foot-long lice! Rachel had to laugh when she realized she'd been a childhood fan of a song by David Bowie that referred to â€Å"spiders from Mars.† Few would have guessed how close the androgynous British pop star would come to foreseeing astrobiology's greatest moment. As the distant strains of the song ran through Rachel's mind, Corky hurried up behind her. â€Å"Has Mike bragged about his documentary yet?† Rachel replied, â€Å"No, but I'd love to hear about it.† Corky slapped Tolland on the back. â€Å"Go for it, big boy. Tell her why the President decided that the most important moment in science history should be handed over to a snorkeling TV star.† Tolland groaned. â€Å"Corky, if you don't mind?† â€Å"Fine, I'll explain,† Corky said, prying his way in between them. â€Å"As you probably know, Ms. Sexton, the President will be giving a press conference tonight to tell the world about the meteorite. Because the vast majority of the world is made up of half-wits, the President asked Mike to come onboard and dumb everything down for them.† â€Å"Thanks, Corky,† Tolland said. â€Å"Very nice.† He looked at Rachel. â€Å"What Corky's trying to say is that because there's so much scientific data to convey, the President thought a short visual documentary about the meteorite might help make the information more accessible to mainstream America, many of whom, oddly, don't have advanced degrees in astrophysics.† â€Å"Did you know,† Corky said to Rachel, â€Å"that I've just learned our nation's President is a closet fan of Amazing Seas?† He shook his head in mock disgust. â€Å"Zach Herney-the ruler of the free world-has his secretary tape Mike's program so he can decompress after a long day.† Tolland shrugged. â€Å"The man's got taste, what can I say?† Rachel was now starting to realize just how masterful the President's plan was. Politics was a media game, and Rachel could already imagine the enthusiasm and scientific credibility the face of Michael Tolland on-screen would bring to the press conference. Zach Herney had recruited the ideal man to endorse his little NASA coup. Skeptics would be hard-pressed to challenge the President's data if it came from the nation's top television science personality as well as several respected civilian scientists. Corky said, â€Å"Mike's already taken video depositions from all of us civilians for his documentary, as well as from most of the top NASA specialists. And I'll bet my National Medal that you're next on his list.† Rachel turned and eyed him. â€Å"Me? What are you talking about? I have no credentials. I'm an intelligence liaison.† â€Å"Then why did the President send you up here?† â€Å"He hasn't told me yet.† An amused grin crossed Corky's lips. â€Å"You're a White House intelligence liaison who deals in clarification and authentication of data, right?† â€Å"Yes, but nothing scientific.† â€Å"And you're the daughter of the man who built a campaign around criticizing the money NASA has wasted in space?† Rachel could hear it coming. â€Å"You have to admit, Ms. Sexton,† Ming chimed in, â€Å"a deposition from you would give this documentary a whole new dimension of credibility. If the President sent you up here, he must want you to participate somehow.† Rachel again flashed on William Pickering's concern that she was being used. Tolland checked his watch. â€Å"We should probably head over,† he said, motioning toward the center of the habisphere. â€Å"They should be getting close.† â€Å"Close to what?† Rachel asked. â€Å"Extraction time. NASA is bringing the meteorite to the surface. It should be up any time now.† Rachel was stunned. â€Å"You guys are actually removing an eight-ton rock from under two hundred feet of solid ice?† Corky looked gleeful. â€Å"You didn't think NASA was going to leave a discovery like this buried in the ice, did you?† â€Å"No, but†¦,† Rachel had seen no signs of large-scale excavation equipment anywhere inside the habisphere. â€Å"How the heck is NASA planning on getting the meteorite out?† Corky puffed up. â€Å"No problem. You're in a room full of rocket scientists!† â€Å"Blather,† Ming scoffed, looking at Rachel. â€Å"Dr. Marlinson enjoys flexing other people's muscles. The truth is that everyone here was stumped about how to get the meteorite out. It was Dr. Mangor who proposed a viable solution.† â€Å"I haven't met Dr. Mangor.† â€Å"Glaciologist from the University of New Hampshire,† Tolland said. â€Å"The fourth and final civilian scientist recruited by the President. And Ming here is correct, it was Mangor who figured it out.† â€Å"Okay,† Rachel said. â€Å"So what did this guy propose?† â€Å"Gal,† Ming corrected, sounding smitten. â€Å"Dr. Mangor is a woman.† â€Å"Debatable,† Corky grumbled. He looked over at Rachel. â€Å"And by the way, Dr. Mangor is going to hate you.† Tolland shot Corky an angry look. â€Å"Well, she will!† Corky defended. â€Å"She'll hate the competition.† Rachel felt lost. â€Å"I'm sorry? Competition?† â€Å"Ignore him,† Tolland said. â€Å"Unfortunately, the fact that Corky is a total moron somehow escaped the National Science Committee. You and Dr. Mangor will get along fine. She is a professional. She's considered one of the world's top glaciologists. She actually moved to Antarctica for a few years to study glacial movement.† â€Å"Odd,† Corky said, â€Å"I heard UNH took up a donation and sent her there so they could get some peace and quiet on campus.† â€Å"Are you aware,† Ming snapped, seeming to have taken the comment personally, â€Å"that Dr. Mangor almost died down there! She got lost in a storm and lived on seal blubber for five weeks before anyone found her.† Corky whispered to Rachel, â€Å"I heard no one was looking.† 26 The limousine ride back from the CNN studio to Sexton's office felt long for Gabrielle Ashe. The senator sat across from her, gazing out the window, obviously gloating over the debate. â€Å"They sent Tench to an afternoon cable show,† he said, turning with a handsome smile. â€Å"The White House is getting frantic.† Gabrielle nodded, noncommittal. She'd sensed a look of smug satisfaction on Marjorie Tench's face as the woman drove off. It made her nervous. Sexton's personal cellphone rang, and he fished in his pocket to grab it. The senator, like most politicians, had a hierarchy of phone numbers at which his contacts could reach him, depending on how important they were. Whoever was calling him now was at the top of the list; the call was coming in on Sexton's private line, a number even Gabrielle was discouraged to call. â€Å"Senator Sedgewick Sexton,† he chimed, accentuating the musical quality of his name. Gabrielle couldn't hear the caller over the sound of the limo, but Sexton listened intently, replying with enthusiasm. â€Å"Fantastic. I'm so pleased you called. I'm thinking six o'clock? Super. I have an apartment here in D.C. Private. Comfortable. You have the address, right? Okay. Looking forward to meeting you. See you tonight then.†

Chocolate And Its Effect On The Brain - 1243 Words

Chocolate. Ah, just the word makes one’s mouth water. Sweet, velvety, creamy, delicious. Most of us really only care about the taste, but do we actually know what chocolate is made of? Yes, yes, milk, cocoa, cream, and sugar are all correct answers, but, do most of us know what chocolate is made of on a molecular level? I think not. Do we know why we feel happy after eating it, chocolate tastes the way it does, why some types are creamier and smoother than others, etc. The answer all boils down to chemistry; a simple answer, yet complicated for many reasons. Chocolate contains many chemicals which affect the brain. The three primary chemicals are caffeine, theobromine, and tryptophan. 1,3,7-trimethylxanthine or caffeine (C8H10N4O2) is a stimulant that is near and dear to us all. It is the chemical that gives us a boost after consuming our morning coffee or drinking a soda. It excites our central nervous system which increases heart rate and contracts muscles. 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We produce more chocolate and chocolate productsRead MoreThe Effects of Chocolate Essay example824 Words   |  4 PagesThe Effects of Chocolate Chocolate is one of the most popular foods all around the world. It has been said that over 2 billion pounds of chocolate is annually consumed in the United States and the Swiss consume over 22 pounds per person per year[1]. Despite its increasing consumption chocolate has had and still is having a lot of negative effects on the human health. Some people think that it’s addictive and eat more and more of it whilst there are some who think theRead MoreEssay on The Food of the Gods1133 Words   |  5 PagesThe Food of the Gods For over 2000 years, chocolate in its many forms has been enjoyed and its effects have been exalted. It was believed that the Mexican god Quetzalcoatl left the cocoa tree for the people. The Aztec emperor Montezuma is reported to have consumed 50 goblets of chocolate a day. It is called the food of the gods, literally, as a translation of Theobroma Cacao, the cacao bean. (1). Such a title must imply that chocolate has some naturally occurring superior quality. Why elseRead MoreThe Health Benefits Of Chocolate1266 Words   |  6 PagesBenefits of Chocolate Chocolate is a favorite treat that has a long history and sometimes is a guilty pleasure. There is, however, ongoing research that aims at establishing the possible health benefits that can be associated with chocolate. Although there is no familiar advice from a doctor that says â€Å"Eat two chocolates and call me in the morning,† studies have shown health benefits that can be attributed to the antioxidants in chocolate. The main antioxidants in chocolate are the compoundsRead MoreEssay on Informative Speech on Foods That Make Happy.1342 Words   |  6 Pages- and why. Organizational Pattern: Topical Intended Audience: COMM. 101 Class Introduction Have you heard about the 12-step chocolate program? Never be more than 12 steps away from chocolate! OR Flowers wilt, jewelry tarnishes, candles burn out – but in my house, chocolate doesn’t hang around long enough to get old. OR Forget love, I’d rather fall in chocolate. Orientation Phase: Point: Today I will give you information about foods that can actually make you happy – at least in the short-term

Trapped in the Body of Society - 1483 Words

Born in the beautiful, wet and green country of England in 1818, Emily Jane Brontà « would grow up and write one of the literary world’s most acclaimed work of literature. Before she wrote Wuthering Heights in 1847, Emily Brontà « came from a very creative household as both of her sisters, Charlotte and Anne Brontà «, were also writers with whom Emily would enjoy spending time with writing prose and poetry. Because the Brontà « sisters lived a strongly patriarchal society where the ideal Victorian woman only dealt with domestic matters and left everything else to men, they wrote their novels and poems under the male pseudonyms of Currer, Ellis, and Acton Bell. Emily Brontà «, like her sisters, wrote under a male pen name because she wanted to limit†¦show more content†¦Catherine now knows the position society puts her in after she gains knowledge and education after she was dragged in. Knowing that she will have no other choice but to marry, Cathy sets out to res train her primal urges and masks herself with the appearance of a sophisticated lady in order to marry Edgar Linton. Cathy chooses to marry Edgar â€Å"because there is no one else for her to marry and a lady must marry† (Gilbert 390). From a practical point of view, Edgar Linton seems like a good match because he comes from a respectable wealthy family. Educated Catherine realizes that in order for her to successfully join society, she must marry well in order to have a good future for herself. Catherine begins to try to act like a lady because she knows that because she lives in a patriarchal society, she must somehow attempt to tame her primal nature in order to survive in a society dominated by men. Catherine no longer belongs only to Wuthering Heights; after she learns her position in society, she chooses to attempt to lock up her primal nature in order to act like a lady and take society’s role of a wife. Divided between her primal and sophisticated self, Catheri ne, â€Å"hopes to square authentic with social convention, running in harness [combining] an ontological [based on being and existence] commitment to HeathcliffShow MoreRelatedAnalysis Of Kill A Mockingbird By Harper Lee1431 Words   |  6 Pagesmen, purely because of their gender. Women are oppressed and expected to conform to certain gender roles/expectations because of their sex, just like men. Caitlyn Jenner is a transgender female. Her name was Bruce Jenner however she felt trapped in a male’s body when deep in side she knew that she was a female. Caitlyn Jenner did not fit well into the stereotypical description of a male. Harper Lee wrote To Kill A Mockingbird around the 1950s. Men and women had their separate unique roles where theyRead MoreAnalysis Of Where Are You Going, Where Have You Been?977 Words   |  4 Pages A number of the stories, graphic memoirs and poems we discussed in class have introduced us to women who have been trapped in some way in their l ives. Henrik Ibsen’s A Dolls House (1879) and Charlotte Perkins Gilman’s â€Å"The Yellow Wallpaper† (1892) both demonstrate women being trapped by men in a patriarchal society in the nineteenth century. However, Joyce Carol Oates’ â€Å"Where are you going, where have you been?†(1974), Jamaica Kincaid’s short story â€Å"Girl† (1978) and Marjane Satrapi’s graphic novelRead MoreThe Yellow Wallpaper Essay1453 Words   |  6 PagesThe Yellow Wallpaper is a story that exemplifies the common belief during the 1800’s. During then women were never held accountable for any duties other than being house bidden due to the weakness of handling stress. In the 1800s society was known to look past women who did anything besides house chores and raising children. Majority of women were then meant to be housewives and mothers and seen as the trophy wife and nothing more. It was extremely uncommon for the average women to want to furt herRead MoreHumanity And Dystopia In Anthem, By Ayn Rand746 Words   |  3 Pagesprotagonist is a character that feels trapped and is struggling to escape his/her society. Equality, the dystopian protagonist in â€Å"Anthem†, questions the society he lives in by figuring out that being individual is important to thrive in life through the struggle of everyone being equal. Equality 7-2521 is a dystopian protagonist because he feels trapped and is struggling to escape, questions the political system and feels that something is wrong in the society he lives in. Equality feels he is bornRead MoreThe Yellow Wallpaper, By Charlotte Perkins Gilman1038 Words   |  5 PagesMany people know what it feels like to be â€Å"trapped† in the emotional sense of things, but how many can say they have been both physically and emotionally trapped. Charlotte Perkins Gilman used her personal bout with depression to create a powerful fictional narrative, which has broad implications for women. When the narrator recognizes that there is more than one trapped, creeping woman, Gilman indicates that the meaning of her story extends beyond an isolated, individual situation. Gilman’s mainRead MoreRacial Tension in American Literature1169 Words   |  5 Pagesoppression an injustice. These themes are shown †¨ through the texts, ‘The Help‘ by Kathryn Stockett, ‘Mississippi Burning‘ directed by Allan †¨ Parker, ‘To Kill a Mocking Bird‘ by Harper Lee and ‘Caged Bird‘ by Maya Angelon. These †¨ texts depict a society of white supremacy, injustice, opression and fear of the other. White supremacy is depicted throughout the texts with whites having all the power. This is †¨Ã¢â‚¬ ¨shown through their ownership of blacks and their segregation systems. In the three textsRead MoreJack s Internal And Social Conflicts1664 Words   |  7 Pagesoneself in the process? What happens if one feels trapped and isolated in an oppressed society? This is the exact situation where the narrator finds himself in the Fight Club. Trapped in the society’s materialism, and unconsciously molded to fit into its norms, â€Å"Jack,† the narrator, loses touch of who he really is. Jack’s internal and social conflicts are conveyed through the concepts from the Reader’s Digest, a magazine where the organs of the human body talk about themselves in the first person. ThemesRead More Animal Symbolism in Native Son by Richard Wright Essay1445 Words   |  6 Pagesin Native Son by Richard Wright      Ã‚  Ã‚  Ã‚  Ã‚   Two rats and a cat are used as symbols in Richard Wrights Native Son.   The rats, one found in an alley and the other in Biggers apartment, symbolize Bigger.   Mrs. Daltons white cat represents white society, which often takes the form of a singular character.   Parallels are drawn between these animals and the characters they represent at key moments during the novel (Kinnamon 118).   These parallels help the reader identify with Bigger and understandRead MoreAnalysis Of The Poem The Fire Next Time 1648 Words   |  7 Pagesthe author integrates historical research grounded in both the relatively recent and the more distant past. He also includes considerations of economic factors (again both past and present), and layers in contemplations of what it is about white society that finds it both necessary and inevitable to consider black people, and again most particularly young black men, as a threat to a status quo grounded in centuries-old racist attitu des. Here it’s important to note that the author’s carefully craftedRead MoreFilm Analysis : The Lesbian Gay Bisexual Transgender Queer1304 Words   |  6 Pagesinequality, ambiguity, and the language barriers society creates as it relates to the film (Anzovino Boutilier 2015). Gwen Haworth was born on December 9, 1972 in Vancouver Canada as Steven Haworth. Steven however never fully felt as though he was a male. In the documentary Steven turns the camera to his family, friends and ex-wife/best friend, so that he can provide the full experience of what it was like to come out as a woman trapped in a man’s body. In the film, Steven explains the hardships